A Sales Tool your Channel and Resellers Will Thank You for

qualified sales opportunities thank marketing and sales

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

Marketers Beware: Not All Purchase Intent Data is Created Equal

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

5 Takeaways from TechTarget’s Austin #ROISummit

#ROISummit

Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

This is Not Your Grandfather’s Marketing Funnel [Video]

antique marketing funnel

The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

The Need for a More Intelligence-Driven Sales Approach [Infographic]

To stand out from the competition, and close more deals, sales must become more intelligence-driven With a large quantity of information on solutions and vendors readily available to them, technology buyers […]

Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]