11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Integrated Marketing: The Whole is Only as Good as the Sum of Its Parts

whole only good as parts

More often than not, as marketers, our strategic shift can become very one-dimensional. Instead of seeing the big picture, and combining different strategic tactics, we often lean towards the road […]

How Can You Be a Technology Marketing Hero?

technology marketing hero

With 10+ years in this evolving industry, having seen a host of changes, I’m often reminded of the old days when we had limited insight into campaign success and feedback meetings […]

Tech Marketer Talks: David Tam, Salesforce.com

DTam Salesforce.com

David Tam is an Online Marketing Manager on the digital marketing team at Salesforce.com. David was also a featured marketing panelist at our recent San Francisco ROI Summit in April. […]

3 Tips for Technology Marketers to Get Started with A/B Testing

A/B testing

“Test. Optimize. Innovate.” Check! So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: […]

Prepare Your Organization for Digital Marketing Success

digital marketing

I am just like you. I love technology, and I love marketing, and I love where we find ourselves in this golden age of marketing in the digital world. Sanjay Dholakia, CMO […]

A new era of intelligence-driven media

intelligence-driven media

A new year and new beginning for the technology media industry In the past couple months, I’ve posted many comments on this blog with respect to an evolving marketplace and […]