4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

intent marketing ROI

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

programmatic advertising

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Marketers Have a Right to Know Where Their Leads are Sourced From

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

global technology marketing challenges

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

Trend Watch: Social Conversion

social conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

power of data

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Tech Marketer Talks - RSA

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

Tech Marketer Talks: How CommVault is Driving ROI with Data-Driven Marketing

We recently sat down with a few members of CommVault’s Marketing team at our Boston ROI Summit to discuss how they’re utilizing TechTarget to drive ROI through data-driven marketing. We […]

Tech Marketer Talks: Harley Lehmann, Cisco Systems

harley lehmann Tech marketer talks - marketing and sales alignment

Harley Lehmann is the Global Demand Centre Head of EMEA Demand Planning for Cisco Systems and is focused daily on delivering best in class marketing services for Cisco field marketing and […]

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