Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

b2b digital advertising

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

branded content marketing

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

Why Native Advertising Should be an Important Part of Your Marketing Strategy

native advertising strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

The Rising Cost of Crude Data

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Brand search strategy visibility

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

programmatic advertising

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

michael phelps thought leadership content

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]

B2B Branding: Just Work, Baby

b2b branding

They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]

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