Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

branded content marketing

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

Why Native Advertising Should be an Important Part of Your Marketing Strategy

native advertising strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

Trend Watch: Native Advertising

Native Advertising

Two of the biggest trends to shape  technology marketing  in the past 3 years are the advent of Content Marketing and the ever-growing notion of Brands as Publishers. In many ways, marketing has become […]

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