2016 Resolutions for B2B Marketers
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
Diversity – Your Content Needs It Too
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
Using Video to Market to Millennials (From a Millennial’s Perspective)
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
For the love of the… Millennial?! Part 2
Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]
For the love of the… Millennial?! Part 1
In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]
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