Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

persona-driven marketing

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

3 Simple, Non-Creepy Marketing Personalization Tips

no-creepy marketing personalization

A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]

Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

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