The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

3rd party cookies

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

Don’t Be Sold Media When You Should Be Shown

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

An Alternative to SEM: Being Where Your Buyers Go After They Search

What B2B marketing stat are you sick of hearing about more:  how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage […]

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