5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

data hygiene

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

GDPR

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

What are the Business Implications of GDPR?

data management GDPR

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

What is GDPR and What do B2B Tech Marketers Need to Know about it?

data protection GDPR

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

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