February 9, 2024
Kurtis Kendall Senior Copywriting Strategist
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]
November 1, 2023
Kurtis Kendall Senior Copywriting Strategist
In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]
October 30, 2023
Kurtis Kendall Senior Copywriting Strategist
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
