Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

enhance lead scoring with purchase intent insight

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

3 Ways You’re Sabotaging Your Marketing Efforts

Did you know: technology marketing budgets are set to increase by 3.5 percent this year. Hopefully you have the good fortune of increasing your own budget this year. If so, try […]

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