B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

7 Ways to Give Your Content Mix Some Curb Appeal

content mix curb appeal

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

2015 Worldwide ROI Summit Boston

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

Is a Lost Kitty Poster a Study in Good Marketing?

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

The Missing Piece in Content Marketing

content marketing effectiveness

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Tech Marketer Talks Cisco

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

fighting for the shortlist

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

Does Your Content Have an Expiration Date?

content expiration

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

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