Avatar

Brent Rapisardi

Sr. Client Consulting Manager

C-level marketing
3 Questions Your Content Must Answer for C-Level Executives

Brent Rapisardi Sr. Client Consulting Manager

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]

whole only good as parts
Integrated Marketing: The Whole is Only as Good as the Sum of Its Parts

Brent Rapisardi Sr. Client Consulting Manager

More often than not, as marketers, our strategic shift can become very one-dimensional. Instead of seeing the big picture, and combining different strategic tactics, we often lean towards the road […]

5 Steps to Creating an Effective Persona-Based Content Strategy

Brent Rapisardi Sr. Client Consulting Manager

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

content length - bigger isnt better
When It Comes to Content, Bigger Isn’t Always Better

Brent Rapisardi Sr. Client Consulting Manager

Assessing Content Length in Marketing Efforts Lately it seems like everywhere I look the recurring theme seems to be bigger is better – whether it’s televisions, smartphone processors, or wholesale clubs. […]

dont ignore IT staff
Why Technology Marketers Should Stop Ignoring IT Staff Leads

Brent Rapisardi Sr. Client Consulting Manager

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

Social Media: An essential component of effective content marketing

Brent Rapisardi Sr. Client Consulting Manager

Savvy content marketers aren’t just limiting themselves to email marketing and content promotion through their own websites. Social media has become an important component of a successful B2B content marketing […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

Contact Us
×Close