April 26, 2024
Shalen Lowell Senior Content Marketing Manager
Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […]
March 29, 2024
Shalen Lowell Senior Content Marketing Manager
The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]
March 21, 2024
Shalen Lowell Senior Content Marketing Manager
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]
November 20, 2023
Shalen Lowell Senior Content Marketing Manager
According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]
November 17, 2023
Shalen Lowell Senior Content Marketing Manager
Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]
