Shalen Lowell

Senior Content Marketing Manager

buyer self-education
PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Shalen Lowell Senior Content Marketing Manager

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […]

customer trust
How to Build Trust with Prospective and Current Customers

Shalen Lowell Senior Content Marketing Manager

As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do […]

tech buyers resources
Tech Buyers’ Most Trusted Research Sources

Shalen Lowell Senior Content Marketing Manager

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […]

Technology Investment Drivers
Five Top Technology Investment Drivers for 2024

Shalen Lowell Senior Content Marketing Manager

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]

Media Consumption Survey
The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Shalen Lowell Senior Content Marketing Manager

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]

high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

Conversion Pixel