Why Twitter’s New Timeline is Good News for Savvy Social Marketers

twitter timeline

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]

Why Marketers Need to be Down with OPP (Other People’s Platforms)

social platform publishing

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

Trend Watch: Using Vine for B2B marketing

vine logo

Many of you have heard of Vine, but if you haven’t, you probably are not alone (new trends tend to take their time making their way to B2B and Technology Marketing). […]

Technology Buyers Are Hungry for Snackable Content

snackable content

You’ve probably heard a lot about marketers using more “snackable content” lately, the type of bite-sized content that is easy to consume, easy to understand and easy to share with […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Are you listening?

listen buyer-centricity

That is the big question to ask when it comes to your social strategies. Today while I sat in one of the sessions at TechTarget’s Boston ROI Summit, I heard one […]

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