I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

3 Scary Technology Marketing Mistakes to Avoid This Halloween

halloween scary skull

In an attempt to make sure your marketing strategies remain safe on the spookiest of all holidays, we have come up with a short list of 3 of the scariest mistakes to […]

Marketing Advice Heard at TechTarget’s Worldwide ROI Summits in Asia-Pac

APAC ROI Summit

Earlier this month TechTarget’s international series of digital technology marketing events returned to APAC for the third consecutive year to dole out targeted, actionable marketing advice to technology marketers in Singapore […]

5 Steps to Creating an Effective Persona-Based Content Strategy

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

Top 7 Things Technology Marketers Should Know About IT in 2014

technology buying research

Every year, we survey TechTarget’s audience to see what their priorities are going to be for the coming year. At the end of 2013, we heard from over 5,000 IT […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

A global marketer’s guide to international IT buying trends [video]

tech trends for global marketers

If you are global marketer who likes to be out in front of technology trends in all the markets you care about most, you may be asking yourself some of […]

The IT buyer’s X-mas list for technology marketers

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

Profiling leads: Don’t just look in the shopping cart, read the ingredients

I recall a discussion that took place in one of my MBA marketing courses about looking at the behaviors and characteristics of prospects to build a profile. The exercise that […]

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