Is a Lost Kitty Poster a Study in Good Marketing?

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

How Social is Your Value Proposition?

value proposition

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

Dumbing Marketing Up for the C-Level

c-level exec reading content

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

Trials and Tribulations of Technology Marketing

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

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