See why the leading technology sales and marketing innovators love working with Informa TechTarget
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“[Informa] TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”
Digital Marketing Transformation Manager
“One reason we partner with [Informa] TechTarget is because it is a digital watering hole. We know that our buyers are hanging out on [Informa] TechTarget sites, we know that the buying centers are there and [as a result] we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
Head of Digital Technology and Performance Marketing
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Director, Demand Generation
“[Priority Engine] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Demand Marketing Manager
“My favorite thing about Priority Engine is the excellent results we’ve seen with intent data. The leads are high in quality, and after being nurtured, quickly convert into real business: $7M of real closed business.”
EMEA Senior Marketing Programs Manager
“When we think about targeted marketing and about being intentional, there’s such a natural fit with Priority Engine and [Informa] TechTarget.”
Global Campaign Lead
“[Informa] TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs.”
Senior Manager, Marketing
“We leverage Priority Engine, in conjunction with content syndication, to help influence active buyers who are warmed up to our capabilities before Sales reaches out and engages with them.”
APAC Digital Marketing Manager
“Priority Engine has helped us provide Sales with the contacts and intent data to better prioritize their outreach and tailor their conversations to break in.”
Marketing Director
“Our sales reps really like Priority Engine and how easy it is to use. It’s been a big factor in helping them book meetings and progress deals.”
Marketing Operations Specialist
