![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2024/04/Forrester-2024-rsc-tile-384x320.jpg)
Intent Data
Overview
[24]7.ai was looking to increase their database, increase contacts at named accounts and nurture prospects in ways that would allow them to engage and interact more effectively across the buyer’s journey.
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Between TechTarget’s consulting services and Priority Engine tool, we now understand the buyer’s journey much better.”
– Kevin Payne, Vice President, Global Field Marketing, [24]7.ai
Solution
Priority Engine™, TechTarget’s data and analytics platform, enables [24]7.ai to improve nurture messaging and process. They now deploy the more sophisticated topic- and solution-specific streams necessary for a better, more productive user experience.
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Results
![[24]7.ai](/wp-content/uploads/2016/09/techtarget-capability-marketing-actions.png)
Increased volume and quality of MQLs
Hundreds
of more score-qualified leads going to the ADRs with Priority Engine
Benefits
Knowing what topics are resonating with their audience enables [24]7.ai to tailor messaging according to industry, account and competitive activity.
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![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2024/04/GenAI-101-384x320.jpg)
![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2024/04/Build-a-Better-Webinar-Post-Event-Best-Practices_Resource-384x320.jpg)
![[24]7.ai](https://www.techtarget.com/wp-content/uploads/2024/04/How-ESG-Helps-Tech-Companies-in-EMEA-Deliver-Better-Business-Outcomes-384x320.jpg)
