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Diamanti | Cloud, IT Infrastructure & IT Ops

“[Informa] TechTarget has enabled us to jump-start our growth in a way that no other vendor could. Priority Engine has provided sales with clear inroads to reaching active prospects in their most lucrative accounts. In less than a year, we’ve added opportunities in 144 accounts with 13 in the Proof of Concept stage.”

Dan Edson

Head of Demand Generation

Dell Boomi | Cloud, IT Infrastructure & IT Ops

“Priority Engine allows you to look at the buying group and all the other contacts, put your research together and actually build a conversation.”

Kalpna Patel

Marketing Operations Consultant, EMEA

Digital Realty | Cloud, IT Infrastructure & IT Ops

“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of [Informa] TechTarget’s Priority Engine, we start to understand buying cycles.”

Robert Shepard

Business Development Manager for EMEA

Unitrends | Storage & Data Protection

“By targeting the correct people, we use vendor interest, topic interest and intent signals to create meaningful conversations.”

Monica Fairbanks

Sales Development Manager

PortSys | Networking

“Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections.”

Tim Boivin

Director of Marketing

TIBCO | AI, Analytics & Data Mgmt.

“The way [Informa] TechTarget allows us to integrate data into our systems helps fuel our own best practices. And they give us all the training we need.”

Alan Ho

Senior Director of Marketing for Asia Pacific and Japan

128 Technology | Networking

“The first impact we saw from our relationship with [Informa] TechTarget was an influx of leads into our database – 20x lead growth month over month. We’re sparking better conversations, increasing webinar attendance and setting more meetings.”

Kenny Dellovo

Lead Development Manager

Rapid7 | Cybersecurity

“We uploaded individual lists from account managers into Priority Engine and directly messaged these people with personalized communications directly from the sales team. Those have been working so well!”

Nicki Tucker

Demand Generation Mgr., International

Veeam | Storage & Data Protection

“We’re using Priority Engine to understand the interests of net new accounts and which competitors and alliances are in those accounts. We’re shaping the messaging, content and outreach using TechTarget insights.”

Jonathan Ridley

Enterprise Marketing Manager, UKI

Yellowfin BI | AI, Analytics & Data Mgmt.

“With intent data, the levels of engagement from the people in those nurture streams outperform other nurture tracks 3 to 1. We know to deliver the right content at the right time.”

Tom Campbell

Global Marketing Operations Manager

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