Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• ABM vs. demand generation: How are they different?

  ABM and demand generation differ in significant ways. But when approached correctly, the two can complement one another, leading to higher revenue and long-term customer loyalty. Continue Reading

• Deciding which AppleCare plan is best for the enterprise

  Apple provides multiple coverage and support options to supplement basic AppleCare, and it can be difficult to determine whether one will be best suited to an organization's needs. Continue Reading

• Customer experience vs. customer service: How do they differ?

  Customer experience and customer service are not the same, but they do have a shared goal: to ensure customers are satisfied and return for repeat business. Continue Reading

• CX personalization: Why it's important and how to deliver it

  A personalization strategy can increase brand loyalty and customer retention by providing relevant content to customers when they need it. Here's how to get started. Continue Reading

• Windows apps are here to stay, and that's OK

  Windows applications are essential to so many businesses, so IT teams need a comprehensive strategy that can handle all types of applications. Continue Reading

• Top 12 demand-generation strategies for quality leads

  Demand generation can play a key role in increasing revenue. Learn some effective demand-generation strategies that stimulate interest in a company's product or service.Continue Reading

• Top 9 benefits of account-based marketing

  Account-based marketing is a targeted approach to building or strengthening customer relationships. Learn how this strategy can make your marketing campaigns even more effective.Continue Reading

• PC as a service is an alternative and a complement to DaaS

  When IT teams consider the best way to deploy and manage desktops and endpoints, PCaaS should be a strong consideration to replace or work with desktop virtualization.Continue Reading

• How to effectively personalize your ABM strategy

  The traditional approach of marketing to the masses is yielding to a more targeted, personalized account-based marketing strategy that caters to high-value clients and boosts ROI.Continue Reading

• 2 sustainable packaging benefits and 1 challenge to know

  Learn how using sustainable packaging can benefit companies in various ways, including to improve brand image, as well as challenges of which supply chain leaders should be aware.Continue Reading

• Meta's Threads erupts as potential customer service channel

  Threads may or may not be a Twitter-killer, but if 100 million people signed up for it in its first five days, your customer service team should consider supporting it -- and fast.Continue Reading

• Weigh video conferencing sustainability benefits and challenges

  Video conferencing sustainability is about more than reducing travel. Learn the role video technology can play in ESG goals, as well as potential environmental drawbacks.Continue Reading

• Evaluating the AppleCare Professional Support options

  AppleCare+ isn't the only coverage and support option Apple offers. IT should consider the different AppleCare Professional Support options, including AppleCare for Enterprise.Continue Reading

• 3 video conferencing best practices to improve meetings

  Hybrid work means that video meetings are here to stay. Organizations need to plan to ensure their video conferences are as effective as possible.Continue Reading

• How IT departments structure collaboration management

  Today, there are countless apps used to communicate across companies. IT departments are taking two approaches to organize the teams responsible for collaboration deployments.Continue Reading

• RingCentral healthcare mends health center's phone system

  Consolidating phone systems enabled Sun River Health to provide flexibility to clinical staff, expand reporting in its call center and improve the patient experience.Continue Reading

• Is it time to automate customer satisfaction surveys?

  With automated customer surveys, organizations can get data in real time to improve their marketing, sales and customer service strategies. And AI's role is still growing.Continue Reading

• Is AppleCare+ worth it for enterprise organizations?

  AppleCare is a useful limited warranty that comes with all Apple devices, but some organizations should consider the benefits of additional coverage options such as AppleCare+.Continue Reading

• 8 SMS marketing software to know in 2023

  SMS marketing is the best way to reach customers where they are. These platforms can help organizations send automated replies, add personalization and integrate with other tools.Continue Reading

• 4 knowledge base article templates

  Knowledge bases can improve CX and employee productivity, but organizations may not know where to start. Discover four templates to help teams write knowledge base articles.Continue Reading

• Office hoteling pros and cons for hybrid work

  As hybrid work gains traction, companies must rethink how they want to allocate their offices. Office hoteling offers some advantages, but be careful of the pitfalls.Continue Reading

• 3 ways to use AI to improve employee experience

  Technology like conversational AI and large language models can potentially help companies improve employee experience. Learn how HR leaders can use them.Continue Reading

• 4 components of a customer obsession model

  Customer-obsessed organizations put customers at the heart of their operations. A customer obsession model requires important elements like a data strategy and leadership support.Continue Reading

• SIP trunking vs. VoIP: What's the difference?

  SIP trunking and VoIP share some similarities, but they have key differences in origin and functions. Learn how together they form the cornerstone of IP telephony.Continue Reading

• A fresh look at business use cases for AR and VR

  AR and VR have matured over the years as technologies, but the business use cases haven't been as sticky. However, the future could hold an unexpected use case -- desktops.Continue Reading

• ERP vs. BPM: Which is best for your company?

  Some companies may need BPM software to supplement their existing ERP system. Learn more about ERP vs. BPM and how these tools can work together to improve efficiency.Continue Reading

• What does a knowledge management leader do?

  Knowledge management teams often include IT professionals and content writers. But at the head, they need a central leader to make connections and guide people.Continue Reading

• Top 6 UCaaS benefits for businesses

  More organizations are recognizing the benefits of the cloud and making the jump to UCaaS. Learn the six business benefits of UCaaS -- and the potential drawbacks.Continue Reading

• 6 risks of ChatGPT in customer service

  Despite ChatGPT's customer service benefits, organizations must understand the technology's risks, such as fabricated information, bias and security concerns.Continue Reading

• 8 software tools for knowledge sharing and collaboration

  Knowledge sharing and collaboration are staples of the modern workplace, thanks to remote and hybrid work. These eight tools can improve teams' hybrid collaboration processes.Continue Reading

• ERP and APS: What are the differences?

  Manufacturing companies may find their ERP software isn't fulfilling their needs. Learn how APS can help with challenges like capacity planning and what-if scenarios.Continue Reading

• What does the new Microsoft Intune Suite include?

  With all the recent name changes with Microsoft's endpoint management products and add-ons, IT teams need to know what Intune Suite -- Microsoft's latest bundle -- offers.Continue Reading

• Is it time for a new name for thin clients?

  The thin client market has evolved significantly to the point where these endpoints aren't all that thin. Find out the case for renaming these devices to 'rich clients.'Continue Reading

• CPaaS brings cloud contact center features to on premises

  Organizations with on-premises contact centers don't need to make a full cloud migration to modernize their systems. CPaaS can enable cloud features and drive key business metrics.Continue Reading

• What are the benefits of a knowledge base?

  As a knowledge base lets customers and employees quickly find answers, it can boost an organization's customer satisfaction score and overall efficiency.Continue Reading

• Why sustainability improves recruitment, retention

  Publicizing sustainability efforts can help a company with employee recruitment. Learn how sustainability is also affecting retention, as well as some best practices for HR leaders.Continue Reading

• How to build a WordPress knowledge base

  A knowledge base lets customers quickly find answers to their questions, which benefits CX. Organizations can use WordPress plugins and themes to build their own knowledge bases.Continue Reading

• Top 10 SMS marketing best practices

  Customers may be willing to opt into receiving texts from a brand, but marketers should follow various best practices to ensure they don't overload or overstep with customers.Continue Reading

• Absorb, acclimate and aspire at Enterprise Connect 2023

  Innovation was the highlight of Enterprise Connect 2023, with advancements in interoperability, AI and CRM. But the conference also stressed where vendors must widen their reach.Continue Reading

• Calculating sustainability and emissions for VDI and DaaS

  Though VDI and DaaS are both desktop virtualization services, their sustainability can differ significantly, so business leaders should learn how to calculate their emissions.Continue Reading

• mobile application development platform (MADP)

  A mobile application development platform (MADP) is a type of software that allows a business to rapidly build, test and deploy mobile apps for smartphones or tablets.Continue Reading

• Does macOS need third-party antivirus in the enterprise?

  Macs are known for their security, but that doesn't mean they're safe from viruses and other threats. IT teams can look into third-party antivirus tools to bolster macOS security.Continue Reading

• Forecasting VDI trends and the future of the market

  VDI was once thought to be the future of managing desktops, but at times it can feel like a relic. However, VDI has certain characteristics that ensure it's here to stay.Continue Reading

• Customer service drives retention, operational efficiency

  In times like these, organizations often prioritize and invest in service and support, as they need technology that helps retain customers. New data shows it is happening again.Continue Reading

• Are devices that run only Microsoft Teams in our future?

  Microsoft Teams has consistently grown and added new functionality, so what's next for this feature-rich platform? Maybe a dedicated device for Teams could be in the future.Continue Reading

• Microsoft and Cisco certification deepens interoperability

  These UC blogs review Microsoft's and Cisco's latest integrations and the business strategy driving them, as well as how to ensure collaboration security in the workplace.Continue Reading

• Top 8 digital asset management platforms to consider in 2023

  DAM platforms help marketers manage digital assets for customer-facing channels like websites and social media pages. Top DAM products include Acquia DAM, Bynder and Canto.Continue Reading

• 6 Mac antivirus options to improve internet security

  Organizations with macOS desktops under their management need to ensure their security products can support Macs. Review these six antivirus products with macOS support.Continue Reading

• MAM vs. DAM: What's the difference?

  Digital asset management is the reigning champion of managing digital and multimedia assets. Now, media asset management offers the same, with more support for larger files.Continue Reading

• 3 tips for successfully managing a hybrid workforce

  For many companies, the hybrid office is the new normal. Learn tips on how to keep the sometimes-in-office/sometimes-remote model working well for employees.Continue Reading

• Recap Enterprise Connect hybrid work trends, generative AI

  Analysts discuss the top trends from Enterprise Connect 2023, including generative AI and how to make hybrid work more inclusive.Continue Reading

• Extend collaboration tools with 'Google Workspace User Guide'

  Collaboration tools are key as businesses shift to hybrid work. Google Workspace supports productivity with Google Classroom, Marketplace apps and Google Assistant.Continue Reading

• Top 8 knowledge base products in 2023

  A knowledge base can help organizations increase brand loyalty and customer satisfaction. Top knowledge base products include Heroic KB, ProProfs and ServiceNow.Continue Reading

• Comparing enabled and enforced MFA in Microsoft 365

  When managing Microsoft 365 authentication, IT admins may encounter the distinction between enabled and enforced MFA. Find out what those terms mean.Continue Reading

• AI takes center stage in the future of contact centers

  Generative AI has disrupted the technology world, and contact center vendors are already looking to add it to products. Here's what AI in contact centers could mean for agents.Continue Reading

• Move to S/4HANA or not? Some real-world experiences

  With end of support looming for ECC, the race to S/4HANA is on -- for some. Learn some pros and cons of S/4HANA and why some companies are taking a 'just say no' approach.Continue Reading

• How generative AI will sink or swim in customer service

  Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.Continue Reading

• Collaboration tools help and hinder workplace accessibility

  Cloud-based collaboration tools have improved workplace accessibility for people with disabilities. But IT leaders must examine where collaboration tools still fall short.Continue Reading

• Learn the differences between 3PL and 4PL

  A 3PL logistics provider fulfills some companies' needs, while others require a 4PL's more extensive services. Learn the difference between 3PL and 4PL.Continue Reading

• 3PL brokerage vs. freight brokerage: Which fits your needs?

  A 3PL brokerage and a freight brokerage offer different services, so supply chain leaders should learn the differences between the two to decide which fits their company's needs.Continue Reading

• Meeting room hardware supports hybrid employee experience

  Meeting room hardware must evolve to support the hybrid employee experience. Meeting Owl 3 and Owl Bar are two devices aiming to create a more equitable meeting experience.Continue Reading

• Costs to migrate from Windows 10 to 11

  Each organization's cost to migrate to Windows 11 will be slightly different depending on existing licenses, so IT teams should be familiar with the associated guidelines.Continue Reading

• 9 end-user experience monitoring tools to know

  The end-user experience monitoring market is chock-full of options that can be confusing to keep track of. Take a look at nine EUEM tools IT professionals should know about.Continue Reading

• Translating the experience optimization products' acronyms

  When organizations look for software and services that can help monitor users, customers and IT system functionality, they need to learn what DEX, EUEM and other terms mean.Continue Reading

• 8 customer success software platforms to consider

  Proper customer success requires the right tools to keep customers satisfied. Here, dive into eight popular platforms on the market, including their features and benefits.Continue Reading

• Enterprise Connect 2023 highlights Microsoft Teams, ChatGPT

  The annual unified communications conference once again spotlights current and future industry trends as IT leaders weigh their business and technology investments.Continue Reading

• What does a Windows 11 license cost for business?

  There are many approaches to licensing Windows 11 along with other Microsoft business software and services, which can be daunting, but executives and IT teams can learn the basics here.Continue Reading

• Why version control is necessary in digital asset management

  Creative teams often use different versions of their digital assets across marketing channels. Learn how version control in DAM systems helps teams track these versions.Continue Reading

• Compare SharePoint Syntex disadvantages and benefits

  Microsoft promotes its SharePoint content AI services -- Syntex -- as a way to streamline content management in a cost-effective way. Yet, the service is new and has challenges.Continue Reading

• How Gen Z will shape the future of customer experience

  The future of customer experience is in the hands of Gen Z -- and new technologies, like generative AI and XaaS. These trends will affect consumer and enterprise markets alike.Continue Reading

• What do the different licenses for Windows 11 come with?

  Before organizations migrate to Windows 11, they must determine what the best options are for licensing. Learn about the choices to license via base Windows 11 or Microsoft 365.Continue Reading

• Compare capabilities of Office 365 MDM vs. Intune

  Office 365 MDM and Intune both offer the ability to manage mobile devices, but Intune provides deeper management and security. Delve into this comparison of the two consoles.Continue Reading

• Cisco hybrid work bundle enhances employee experience

  This series of UC blogs examines Cisco's hybrid work bundle, Neat's new Neat Pulse offering and how Zoho Workplace increases work productivity.Continue Reading

• How the UC market is addressing corporate ESG initiatives

  More organizations are adopting ESG initiatives, and UC vendors have begun to offer new programs and capabilities in response. But how much of a priority is ESG in the UC market?Continue Reading

• New SAP blockchain applications target B2B collaboration

  SAP's Benjamin Stoeckhert reveals the most common types of blockchain applications, explains SAP product offerings and gives tips on how to get started.Continue Reading

• How recruiters can reject candidates respectfully

  How recruiters reject job candidates can make a huge difference in a candidate's feelings towards a company. Learn some ways that recruiters can improve the rejection process.Continue Reading

• How do you build a CPaaS business case?

  No matter how big or small the deployment, building a business case for CPaaS is essential to creating a more flexible and controlled communications environment.Continue Reading

• How are UEM, EMM and MDM different from one another?

  IT should understand the differences between UEM, EMM and MDM tools so they can choose the right option for their users. Learn about the differences between these tools.Continue Reading

• The state of PSTN connectivity: Separating PSTN from UCaaS

  UCaaS isn't for everybody. Some organizations are keeping their phone systems on premises to maintain control over PSTN access, cut licensing costs and ensure service reliability.Continue Reading

• Slack workflow automation enhances Shipt productivity

  After Shipt deployed Slack's workflow automation tools, the company saw greater productivity and communication with its employees and shoppers.Continue Reading

• mobile application management (MAM)

  Mobile application management (MAM) is software that secures and enables IT control over enterprise applications on end users' corporate and personal smartphones and tablets.Continue Reading

• Understanding UC interoperability challenges

  The growth of remote and hybrid work has driven demand for better interoperability among collaboration tools. But supporting interoperability isn't without its challenges.Continue Reading

• UC vendors extend mobile telephony capabilities

  UC providers like Cisco and Microsoft are expanding mobile voice services in their platforms, enabling employees to use native dialing and more advanced mobile features.Continue Reading

• How long should you support Android phones in the enterprise?

  The Android OS can run on a wide range of devices, but how long should enterprise organizations support Android phones? Find out which factors help determine the lifecycle length.Continue Reading

• Understand the emerging digital employee experience market

  The emerging market of digital employee experience is a very broad concept with many components and several major players touching different aspects of this process.Continue Reading

• Microsoft's OpenAI investment to boost work productivity

  This series of UC blogs examines Microsoft's investment in OpenAI, Amazon Chime's advancements that increase productivity and RingCentral DaaS.Continue Reading

• Compare Microsoft Teams Operator Connect vs. Direct Routing

  As more companies migrate their telephony to Microsoft Teams, IT departments have two options to bring their current PSTN provider to the Teams platform.Continue Reading

• ERP vs. EPM: Which should you choose?

  ERP and EPM differ in several ways. Learn how the individual systems work alone, how they complement each other and how they can increase an organization's efficiency.Continue Reading

• Centralized services as a hedge against shadow IT's escalation

  Proliferation of cloud, AI and integration tools has increased the deployment security risks of shadow IT and the need to centralize business functions and share support services.Continue Reading

• Compare the top 13 CDP software products in 2023

  CDPs, which vendors may sell as standalone products or as subsets of CRM systems, help organizations build detailed customer profiles. Top CDPs include Emarsys and Oracle Unity CDP.Continue Reading

• Evernote and Notion take aim at enterprise collaboration market

  Notion and Evernote -- best known as personal note-taking apps -- are pivoting to serve as enterprise collaboration tools. Are they viable options yet?Continue Reading

• HR shared services models benefit employee experiences

  In the new reality of hybrid and remote workforces, shared services organizations smooth work processes, increase collaboration, and improve employee engagement and productivity.Continue Reading

• Guide to building an effective employee experience strategy

  Here's how the physical environment, culture and technology shape the employee experience -- and the steps you can take to improve it. It starts with listening.Continue Reading

• Top 10 PIM software products in 2023

  PIM systems can come as standalone products, but many fit within larger digital experience platforms. Top PIM products include Acquia PIM, Precisely EnterWorks and Sales Layer.Continue Reading

• Top UC and collaboration news of 2022 highlights 4 key trends

  Review the 2022 UC and collaboration news highlights to learn about the trends that drove the market, and discover how these trends will influence the market in 2023.Continue Reading

• Ultimate guide to customer service for businesses

  Good customer service can make or break a business -- which is why it's more important than ever to understand customer service and develop a strategy to implement it.Continue Reading

• Exploring Edge Chromium requirements for system admins

  Edge Chromium adapts many of Chrome's greatest strengths to create a compelling browser alternative for system admins.Continue Reading

• Weighing the pros and cons of asynchronous collaboration

  UCaaS vendors are developing tools that let remote workers collaborate on their own time. That flexibility can reap benefits, but what does it do to the value of teamwork?Continue Reading

• What is wireless communications? Everything you need to know

  Wireless communications is the transmission of voice and data without cable or wires.Continue Reading

• Understanding hot desking pros and cons for the hybrid office

  Hot desking is one way to manage workspaces in a hybrid office. Learn some hot desking pros and cons to decide if it's the right approach for your company.Continue Reading