You searched for home

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, [...]

Blog Post

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

Blog Post

A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

Blog Post

What do Successful Marketing Practitioners Have in Common? Lessons Learned from TechTarget APAC Archer Award Winners

Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what [...]

Blog Post

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. [...]

Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend [...]

Blog Post

What is Real Purchase Intent Data and Where Does it Come From?

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one [...]