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5 Tips for Selling Technology in Uncertain Times

Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just [...]

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Social Selling: How to Get Prospects to “Like” You

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a [...]

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Award-Winning Content Delivers Better Purchase Intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the [...]

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The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s [...]

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The Impact of Real Buyer Insights on Product Management and Marketing Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving [...]

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The Importance of Storytelling in B2B Content Marketing

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would [...]

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B2B Technology Marketing and Media – Market Spotlight: China

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries [...]

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Why Purchase Intent Data Outpaces Demographics for Smart Marketers

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to [...]

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension [...]
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