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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Beware of Black Boxes. Look for Actionable Outputs.

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, [...]

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Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. [...]

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The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend [...]

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What is Real Purchase Intent Data and Where Does it Come From?

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one [...]

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5 Tips for Selling Technology in Uncertain Times

Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just [...]

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Social Selling: How to Get Prospects to “Like” You

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a [...]

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Award-Winning Content Delivers Better Purchase Intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the [...]

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The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s [...]

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How Digital Advertising Drives B2B Demand

“To know me is to like me” (otherwise known as the familiarity principle) is the very core of digital advertising. It makes sense that when it comes time to buy, [...]

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The Impact of Real Buyer Insights on Product Management and Marketing Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving [...]

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The Importance of Storytelling in B2B Content Marketing

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would [...]

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B2B Technology Marketing and Media – Market Spotlight: China

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries [...]

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Why Purchase Intent Data Outpaces Demographics for Smart Marketers

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to [...]

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension [...]

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I’m LOB and I Admit It, I Need IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts [...]

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From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, [...]

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11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in [...]

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The Missing Piece in Content Marketing

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic [...]

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Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, [...]

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How a Culture of Innovation Pays Off

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at [...]

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How Social is Your Value Proposition?

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Does Your Content Have an Expiration Date?

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it [...]

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Trend Watch: Social Conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute [...]

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For the love of the… Millennial?! Part 1

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, [...]

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Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Content Amnesty: Coming Clean About Your Content – No Questions Asked

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all [...]

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Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders [...]
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