Search Results for "native"

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How to Thrive in a Cookieless World

It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of [...]

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Four Content Marketing Trends to Plan for in 2020

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly [...]

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TechTarget – 20 Years Later: Great Content Is Still the Key

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry [...]

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Why BANT Fails for Modern Enterprise Technology Demand Generation

For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology [...]

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Why Global Marketers Must Budget for Localized Content

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical [...]

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How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s [...]

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How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after [...]

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Don’t Be Sold Media When You Should Be Shown

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only [...]

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How Technology Marketers Can Navigate the Opportunity in Brazil

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis [...]
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