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3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build [...]

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating [...]

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Why Native Advertising Should be an Important Part of Your Marketing Strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in [...]

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An Alternative to SEM: Being Where Your Buyers Go After They Search

What B2B marketing stat are you sick of hearing about more: how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage [...]

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Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

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Five Reasons Your Content is Underperforming and How to Get Back on Track

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Partner Success: Blending Strategy, Innovation & Marketing

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]