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How to Conduct an Effective Marketing Content Audit

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your [...]

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Why Marketers Need to be Down with OPP (Other People’s Platforms)

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers: Other [...]

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How Culturally Aware is Your Content Marketing Strategy?

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy [...]

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6 Things North American Marketers Need to Know When Marketing Internationally

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really [...]

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The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when [...]

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Teach Your Organization to “Just Say No” to Clipart

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions [...]

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For the love of the… Millennial?! Part 2

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair [...]

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Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year [...]

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2015 Global Content Marketing Checklist: Are You Localizing?

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global [...]

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What Social Media Marketers Can Learn From the Chicago Political Machine

“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and [...]