Search Results for "native"

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3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build [...]

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating [...]

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Why Native Advertising Should be an Important Part of Your Marketing Strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in [...]

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Custom & Native Site Product Guide

Custom Sites bridge the gap between brand awareness and demand generation and expand access to new prospects. TechTarget offers four different Custom Site options to drive thought-leadership and encourage engagement [...]

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An Alternative to SEM: Being Where Your Buyers Go After They Search

What B2B marketing stat are you sick of hearing about more:  how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage [...]

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Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

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Five Reasons Your Content is Underperforming and How to Get Back on Track

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Partner Success: Blending Strategy, Innovation & Marketing

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

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The Death of Third-Party Cookies: What Marketers Need To Know

Although Google has postponed the end of third-party cookies, marketing organizations should continue to push forward with their preparation for a cookie-less future. In this introductory article from WhatIs.com, Sean [...]

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How to Thrive in a Cookieless World

It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of [...]

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Four Content Marketing Trends to Plan for in 2020

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly [...]

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TechTarget – 20 Years Later: Great Content Is Still the Key

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry [...]

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Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said [...]

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Why BANT Fails for Modern Enterprise Technology Demand Generation

For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology [...]

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“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Leading cloud data protection vendor Druva was launching Druva Phoenix—a cloud-native backup solution for virtual machines and physical servers—in an established, highly competitive market. With real purchase intent insight from [...]

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Why Global Marketers Must Budget for Localized Content

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical [...]

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How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s [...]

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How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after [...]

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Don’t Be Sold Media When You Should Be Shown

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only [...]

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How Technology Marketers Can Navigate the Opportunity in Brazil

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis [...]

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How to Conduct an Effective Marketing Content Audit

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your [...]

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Why Marketers Need to be Down with OPP (Other People’s Platforms)

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other [...]

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How Culturally Aware is Your Content Marketing Strategy?

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy [...]

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6 Things North American Marketers Need to Know When Marketing Internationally

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really [...]

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The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when [...]

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Teach Your Organization to “Just Say No” to Clipart

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions [...]

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For the love of the… Millennial?! Part 2

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair [...]

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Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year [...]

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2015 Global Content Marketing Checklist: Are You Localizing?

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global [...]

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What Social Media Marketers Can Learn From the Chicago Political Machine

“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and [...]
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