Search Results for "rating"

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Anonymous Still Means Anonymous – Sales Needs More

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

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Partner Success: Blending Strategy, Innovation & Marketing

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do [...]

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MarTech & SalesTech: Opportunities at the Intersections

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized [...]

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Making Sense of Intent Data for Sales and Marketing Pros

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers [...]

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than [...]

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Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

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EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more [...]

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Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]
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