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APAC Perspectives on Regional Content Development

An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

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We’re Only Human: 4 Ways to Become a Better Copy Editor

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating [...]

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6 Practical Partner Marketing Tips from the Enterprise Strategy Group

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how [...]

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Ramping Territory Revenue in Strategic Account Selling Using Intent Data

To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, [...]

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TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. [...]

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4 Steps to Creating More Personalized Content for Technology Buyers

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization [...]

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Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em

As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant [...]

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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many [...]

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The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend [...]