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PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through [...]

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How to Build Trust with Prospective and Current Customers

As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do [...]

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Tech Buyers’ Most Trusted Research Sources

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech [...]

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How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns

Learn how SHI leveraged TechTarget Confirmed Projects to quickly produce qualified, sales-ready leads to support partner campaigns and uncover powerful insights to enable their sellers to better break in and [...]

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Balancing GenAI and Human Touch in Sales Outreach

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses [...]

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Account Intent Feeds Overview

Priority Engine’s Account Intent Feeds deliver account data into your systems so you can focus your GTM efforts with the most actionable insights. Correctly identify activity at your highest-value accounts [...]

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Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as [...]

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Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market [...]

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Harness Technology, Training and Intent for Maximum Sales Results

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. [...]

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Five Demand Generation Best Practices to Help You Build Partner Pipeline

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the [...]

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Five Reasons Your Content is Underperforming and How to Get Back on Track

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

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The Value of Independent Third-Party Content

Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, [...]

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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

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Four Secrets to Harness the Power of Intent Data

Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. [...]

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4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future [...]

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Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner [...]

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Factors to Consider when Selecting Lead Gen Campaign Content

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a [...]

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How to Align Lead Gen Content and Messaging to Target Personas

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs [...]

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3 Steps to Make the Most of Your Partner Marketing Budget in 2024

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting [...]

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Selecting the Right Lead Gen Content Mix Across the Buying Cycle

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one [...]

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The Importance of Selecting High-Quality Content for Lead Gen Campaigns

One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You [...]

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Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call [...]

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Formulating Eye-Catching Subject Lines

In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part [...]

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3 Areas of Improvement to Drive Channel Marketing Success

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic [...]

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Priority Engine: Find the Accounts That Matter and the Contacts That Convert

Priority Engine™ delivers real opt-in, active buyers at in-market accounts so you can achieve bigger deals in half the time, ABM that accelerates sales, successful outbound and meetings that convert to pipeline.

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3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past [...]

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Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational [...]

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3 Ways to Use Intent Data to Improve ABM Outcomes

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because [...]

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3 Critical Elements of a Successful Partner Marketing Plan

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. [...]

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Multi-Threading: Successfully Bring Buying Teams Together

Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 [...]

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Intent 3.0: Using Intent Data for GTM Strategy

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to [...]

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Why Most Publishers Can’t Deliver Precise Intent Data

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more [...]

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Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers [...]

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How to Find and Influence More Healthcare Tech Buyers

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge [...]

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Current Experiences and Preparing Your Business for What’s Next

First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our [...]

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Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an [...]

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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™

Fast track the right names at the right time to Sales Today’s purchase process is complex, fast and involves many stakeholders. With buyers spending 83% of their purchase journey away from vendors, sellers can not afford wasted touch points. High-Quality Leads and Confirmed Projects prioritize seller outreach on the right prospects and provide directly confirmed purchase intent to personalize the conversation

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