GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

Navigating the Tech Buyer Journey in 2024

Part of a series designed to help marketers build laser-focused messaging and content that truly converts time and time again.

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Katie Graybeal
Katie Graybeal

Vice President, Product Innovation, Research and Insights, TechTarget

Corey DeFreese
Corey DeFreese

Senior Director, Research and Market Insights, Enterprise Strategy Group

Latest sales & marketing thinking

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