Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Webinars/Events

How Intent Data + AI Helps You Market and Sell Better

Upcoming Live Date:
 Wednesday, June 18, 2025

Intent Data

Sales

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

BuyerInsights-Webinar-Resource

Case Study

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

ABM

Intent Data

real purchase intent data

Blog Post

What is Real Purchase Intent Data and Where Does it Come From?

Content Creation

Demand Generation

Intent Data

Harness-the-Power-of-Search-with-Real-Purchase-Intent_resource icon_v3

Video

Harness the Power of Search with Real Intent Data

Intent Data

intent data considerations

Blog Post

6 Considerations When Evaluating an Intent Data Source

Intent Data

using priority engine Rich Contacts

Blog Post

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Demand Generation

Intent Data

Sales

HowtoUsePI_resources

White Paper/E-Book

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM

ABM

Intent Data

purchase intent data in APAC

Blog Post

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market

APAC

Intent Data

Sales

lansa-frankel-resource

Blog Post

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

APAC-Post-pandemic-Tech-Event-2020_Resource_Icon

Video

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

APAC

Intent Data

Hand reaching for plum on branch

White Paper/E-Book

How to Use Purchase Intent to Refocus ABM Priorities

ABM

Intent Data

The-Science-of-Cross-Selling-and-Upselling_Resource_Icon

Research/Analysis

Optimize Existing Accounts with Cross-Sell and Upsell

Intent Data

Sales

customer experience

Blog Post

How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

WhiteHat-Blog

Blog Post

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

Demand Generation

Intent Data

Sales and Marketing Alignment

TTGT_ServiceNow Case Study_Resource_Icon

Case Study

How ServiceNow Leverages Intent Data to Make Marketing Work Better

Intent Data

How-B2B-Tech-Leaders-Are-Using-Priority-Engine-to-Succeed-in-Current-Circumstances

Video

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances

Intent Data

digital advertising

Blog Post

Why I’m Staying the Course on our Digital Advertising Program

Advertising

Integrated Marketing

Intent Data

boomi-Resourses.png

Case Study

Keep Pace with Evolving Buying Groups and Personas to Close More Deals

Intent Data

Digital Realty

Case Study

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them

Intent Data

Citrix_Updated_Resource_Icon-play-button.jpg

Case Study

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes

Intent Data

Sales

GettyImages-1217210410

Blog Post

5 Tips for Selling Technology in Uncertain Times

Intent Data

Sales

New-Citrix_Updated_Resource_Icon.jpg

Blog Post

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Demand Generation

Intent Data

memoryBlue_Resources-Tile

Case Study

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

Intent Data

Sales

late stage buyers

Blog Post

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Content Creation

Intent Data

Sales

TTGT_Power Your Pipeline with Purchase Intent_Resource_Icon

White Paper/E-Book

Power Your Pipeline with Purchase Intent

Intent Data

Unitrends-blog-Resourses

Blog Post

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Demand Generation

Intent Data

Zoom-full-preview

Case Study

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales

ABM

Intent Data

AdobeStock_142090764

Blog Post

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Content Creation

Demand Generation

Intent Data

TTGT_Data Verification-PriorityEngine_Resource-Icon

Product Sheet

Gold Standard Prospect Data: Informa TechTarget’s Verification and Cleansing Process

Intent Data

Unitrends-Resourses.png

Case Study

Unitrends Accelerates Sales and Boosts Demand with Informa TechTarget

Intent Data

128-Tech-resources

Blog Post

How 128 Technology Increased Lead Generation by 20x with Priority Engine

Demand Generation

Intent Data

Zoom-social-preview.jpg

Case Study

How Zoom Finds More Active Buyers and Deals with Informa TechTarget

ABM

Intent Data

Sales Enablement

TTGT_Activity Matters_Resource_Icon

Video

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech

Intent Data

Involta-resources

Blog Post

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Content Creation

Demand Generation

Intent Data

3rd party cookies

Blog Post

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Advertising

Intent Data

Panda-resources

Blog Post

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Content Creation

Demand Generation

Integrated Marketing

Intent Data

using priority engine PortSys

Blog Post

How PortSys Uses TechTarget to Generate More Demand and Boost Sales

Demand Generation

Intent Data

PortSys-Resourses

Case Study

Advance Sales Through Informa TechTarget’s Intent Data

Intent Data

AppNeta-Blog-resources

Blog Post

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

Demand Generation

Intent Data

TTGT_ABM_Without-True-Organizational-Alignment_WP_Resource-Icon

White Paper/E-Book

ABM Will Fail Without Organizational Alignment

ABM

Intent Data

using priority engine

Blog Post

Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Intent Data

TTGT_Activity Matters-B1_Resource_Icon_v3

Video

Activity Matters: A Catalyst for Sales & Marketing Success

ABM

Intent Data

TTGT_Activity Matters-A1_Resource_Icon_v3

Video

Activity Matters: Active Buying Teams, Real Prospects

ABM

Intent Data

content marketing trends

Blog Post

Four Content Marketing Trends to Plan for in 2020

Content Creation

Demand Generation

Intent Data

priority engine user group roundtable

Blog Post

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

PE-True-Cost-Cold-Prospecting-Infographic-Resource

Infographic

Activity Matters: Why Cold Prospecting Costs You 50% of Your Deals

Intent Data

activity matters

Article

Once You’ve Defined Your Ideal Customer, It’s Buyer Activity That Matters Most

Intent Data

How to Social Sell

Blog Post

Social Selling: How to Get Prospects to “Like” You

Intent Data

Sales Enablement

TTGT_Driving-Real-Value_Resource-Icon

White Paper/E-Book

Driving Real Value with Intent Driven Digital Advertising

Advertising

Intent Data

DellTech-resources-2

Case Study

Intent: The New Currency of Relevance for Marketing and Sales

Intent Data

Tibco-Resourses.png

Case Study

How to Integrate Intent Data to Achieve “Hybrid” Results

Intent Data

successful priority engine usage

Blog Post

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Intent Data

Sales and Marketing Alignment

inbound marketing

Blog Post

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

ABM

Content Creation

Intent Data

TOPO-resources-2

Presentation

Why More High-Performance Companies Are Depending on Intent Data

Intent Data

successful approaches to using intent data

Blog Post

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Intent Data

Druva-Resources

Case Study

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva

Intent Data

Contact Sales
Contact Sales
Conversion Pixel