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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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content marketing trends

Blog Post

Four Content Marketing Trends to Plan for in 2020

Content Creation

Demand Generation

Intent Data

priority engine user group roundtable

Blog Post

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

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Infographic

Activity Matters: Why Cold Prospecting Costs You 50% of Your Deals

Intent Data

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Infographic

Critical Success Factors for ABM: New Uses of Core Marketing Channels

ABM

activity matters

Article

Once You’ve Defined Your Ideal Customer, It’s Buyer Activity That Matters Most

Intent Data

How to Social Sell

Blog Post

Social Selling: How to Get Prospects to “Like” You

Intent Data

Sales Enablement

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White Paper/E-Book

Driving Real Value with Intent Driven Digital Advertising

Advertising

Intent Data

DellTech-resources-2

Case Study

Intent: The New Currency of Relevance for Marketing and Sales

Intent Data

Tibco-Resourses.png

Case Study

How to Integrate Intent Data to Achieve “Hybrid” Results

Intent Data

successful priority engine usage

Blog Post

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Intent Data

Sales and Marketing Alignment

inbound marketing

Blog Post

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

ABM

Content Creation

Intent Data

TOPO-resources-2

Presentation

Why More High-Performance Companies Are Depending on Intent Data

Intent Data

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White Paper/E-Book

How Ready Are You for Account-Based Marketing?

ABM

successful approaches to using intent data

Blog Post

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Intent Data

Druva-Resources

Case Study

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva

Intent Data

AppNeta-Resources

Case Study

How AppNeta Drives Growth with Priority Engine

Intent Data

Brand Solutions2_resources icon

Product Sheet

Intent-driven advertising: Proven to boost consideration

Advertising

Critical Success Factors for ABM

Infographic

Critical Success Factors for ABM: Thinking Differently About Data and Reporting

ABM

Yellowfin-Resources

Case Study

Yellowfin Triples Engagement with Priority Engine

Intent Data

Rapid7-Resources

Case Study

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine

Intent Data

DellEMC-Resources

Case Study

Priority Engine Provides Net New Accounts for Dell EMC

Intent Data

Veeam-resources

Case Study

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

ABM

Intent Data

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Infographic

Critical Success Factors for ABM: Evolving People and Processes

ABM

technology buying content

Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

Content Creation

Demand Generation

Intent Data

Market Intelligence

inside sales performance

Blog Post

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Intent Data

Sales

TOPO-Button-resources-2

Virtual Events & Webinars

Intent Data: Use Cases of High Performance Companies

Intent Data

Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration

Article

Improve ABM performance by moving beyond your basic persona frameworks

ABM

Demand Generation

Intent Data

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Infographic

Critical Success Factors for ABM: Commitment and Dedication

ABM

B2B event marketing ROI

Blog Post

4 Steps to Increasing Event ROI with Intent Data

Demand Generation

Intent Data

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White Paper/E-Book

Why Bad Demand Gen Is Holding You Back

Demand Generation

Intent Data

effective nurturing

Blog Post

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights

Demand Generation

Intent Data

Masergy-resources

Case Study

How Masergy Energizes Inside Sales with Intent Data

Intent Data

content drives real purchase intent

Blog Post

Award-Winning Content Delivers Better Purchase Intent

Content Creation

Demand Generation

Intent Data

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White Paper/E-Book

Six Principles of Successful Account-Based Marketing

ABM

Tibco-resources-2

Case Study

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence

Intent Data

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White Paper/E-Book

Selecting and Engaging Relevant Accounts for ABM ROI

ABM

email intent

Blog Post

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

Demand Generation

Intent Data

fuze-resources

Case Study

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale

ABM

Intent Data

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Research/Analysis

Identifying and Overcoming Buying Group Blindness

Demand Generation

Intent Data

Sales Enablement

Heinz-ABM-Research-Resource-Library-Webinar-r1

Virtual Events & Webinars

What ABM Success Really Looks Like

ABM

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White Paper/E-Book

Using Intent Data to Improve Event Marketing

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

Smart-Selling-Tools-EBook

Presentation

Take Out the Trash: 4 Ways to Eliminate Wasted Time & Increase ISR Productivity with Better Data

Sales Enablement

Diamanti-resources

Case Study

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data

Intent Data

Marketo Nation

Blog Post

Why I Go to Marketo Nation Every Year

Demand Generation

Sales and Marketing Alignment

SF_Unsplash

Blog Post

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Intent Data

Sales Enablement

AdobeStock_113251541

Article

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing

ABM

Demand Generation

Intent Data

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White Paper/E-Book

A New Dawn for Inside Sales: How Behavioral Data Drives ISR Success

ABM

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Video

Questions with Content Marketing Expert Andrew Davis

ABM

Content Creation

Demand Generation

Integrated Marketing

Sales and Marketing Alignment

Sales Enablement

Why Real Intent Data Is the Uber for B2B Marketing

Blog Post

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Intent Data

group of people in the lobby business center

Article

Hey CMOs, ROI Is People!

ABM

Demand Generation

Integrated Marketing

Intent Data

Sales and Marketing Alignment

GettyImages-867556750 Womens Day (2)

Blog Post

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech

Marketing

Sales

Side View Of Unhappy Businessman

Article

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game

Intent Data

Sales Enablement

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White Paper/E-Book

ABM Success Is Driven by People

ABM

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