Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
Dead-End-Demand-Hero-1
White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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Webinars/Events

Sales and Marketing Alignment

Align: Optimize GTM Performance
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Product Sheet

Intent Data

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY
Webinars/Events

Demand Generation

Billion Dollar Blindness
TTGT_Decoding ABM_E-Book_Resource_Icon
White Paper/E-Book

ABM

Decoding ABM: Simple Data-Driven Strategies for Successful ABM
Partner-Marketing-Visionaries-Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
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White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
EvolvingPersonas-Webinar-Resource
Webinars/Events

Intent Data

Evolving Persona Thinking to Win More Business (…It’s all in the details)
Tethering-Together-Brand-Buyer-Resource-Tile
White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
Awareness-Bad-Funnel-Video-Resource-Tile_v1
Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
Worldwide-ROI-Summit-APAC-Res
Webinars/Events

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
Rules-of-Engagement-5-Resource-Play
Webinars/Events

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
8×8-Resources-Tile_v2
Case Study

EMEA

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2
Video

Content Creation

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content Creation

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
WCS-secret
Webinars/Events

Channel

It’s a Secret … MDF Programs Can Really Work!
Forrester-Who-You-Gonna-Call-Resource-Tile
Webinars/Events

Intent Data

Maximize Revenue Opportunity with Contact-Level Intent Data
Like-Tetris-Demand-Generation_Res
Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content Creation

Driving Conversation Through Automation & Nurture Strategies E-book
Forrester-Intro-to-B2B-Brief-Resource-Tile
Research/Analysis

Intent Data

TTGT-Is-BANT-Killing-Your-Business-Resource_Icon
White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
EvolvingPersonas-Webinar-Resource-Pinned
White Paper/E-Book

Intent Data

Evolving Persona Thinking to Win More Business
3Ps_Resource_icon
White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
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Webinars/Events

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
BrightTALK-Resource-Reach-Card
Webinars/Events

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
Targeted-Display-Ads-Collateral-Resource-Tile
Product Sheet

Advertising

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
EMEA-Nurture-Revival-Ebook-Resource
White Paper/E-Book

Demand Generation

Email Nurture Revival
Lead-Gen-2-Pager-Resource-Tile
Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
english_major_sales
Blog Post

Sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.
cookies
Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
Moving-Beyond_Forrester-Webinar_Resource-icon-r1
Webinars/Events

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
You-versus-Your-Buyer-Video-Resource-Tile
Video

Content Creation

You vs. Your Buyer: How to Create Customer-Centric Messaging
PMV-Driving-Success-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
black_boxes_1
Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
Marketing-Fails-and-Fixes-Avoiding-Common-Webinar-Pitfalls-Resource.jpeg
Webinars/Events

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
WCS-hybrid
Webinars/Events

Channel

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success
ESG-Content-Marketing-Res
White Paper/E-Book

Content Creation

7 Strategies for Creating Tech Marketing Content that Delivers Results
ABM-That-Works-4-Resource-PLAY
Webinars/Events

ABM

Sustaining ABM Success: Balancing Scale and Customization
NASA_Webb_Telescope_Image
Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
Verizon-ABM-with-Intent-Resource-Tile_v1
Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
Rules-of-Engagement-Always-On-Resource-Tile
Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Intent-Data-Big-Picture-Recap-Resource
White Paper/E-Book

Intent Data

Intent Data, Big Picture: What Really Matters and Why?
Rules-of-Engagement-4-Resource-Play
Webinars/Events

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner-Intersection-Button-Res
Webinars/Events

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
Awareness-Megaphone-Video-Resource-Tile
Video

ABM

Turning Funnels into Megaphones
Rules-of-Engagement-Always-On-Resource-Tile-noPlayButton
White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Rules-of-Engagement_Maximaxing-Content-Creation-Resource-Tile
White Paper/E-Book

Content Creation

How to Maximize Content Creation to Drive Prospect Engagement
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
ABM_3-Paths-Res
White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
Smart-Selling-Webinar-07052022-Resource-GEODE
Webinars/Events

Intent Data

Accelerating Strategic Account Revenue with Intent Data
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
Activity-Matters-Ebook-Resource-2
White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
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