Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

WCS-Align-Your-Partner-Programs-Res-Button
Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
Making-Sense-of-B2B-Purchasing-Intent-Data
White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
Creating-More-ABM-Ops-Infographic_Resource
Infographic

ABM

Creating More ABM Opportunities Using Webinars
Custom-Content-Video-1-Resource-Tile_v2
Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
TTGT_MarTech-ABM-Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
Accelerating-Strategic-Accounts-Ebook-Resource-r1
White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
Beyond_Activity_Measures_Res.jpg
White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
Gartner_HVO-Ebook_Resource-icon
White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
ABM efforts
White Paper/E-Book

ABM

Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource
Infographic

Intent Data

Anatomy of Real Purchase Intent Signals
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
BrightTALK-Intent-Summit-Resource-Bottom.png
Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
BrightTALK-Intent-Summit-Resource-Bottom.png
Webinar

Intent Data

Intent Data: What Really Matters and Why?
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Better_Channel_and_Alliance_Partnerships
Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
B2BMX2022_Res
Event

Intent Data

ABM-that-Works_Webinar_Res-r1
Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
Secrets-Behind-100k-Campaigns_Resource-Tile
White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
Don_t-Box-Yourself-In_Webinar-Resource-icon_1
Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
Beware-ROI-Killers-Ebook_Resource-Tile
Presentation

Intent Data

Overcome ROI Killers with Intent and Intelligent Automation
Heinz-Report-Resource-Icon
Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
Mapping-B2B-Content-eBook
White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
Warm-Up-Your-Winners-Res
Infographic

Intent Data

Warm Up Your Winners: Stoking Nurtures with Intent
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
Key-To-ABM-Success_Webinar-Resource-icon_1
Webinar

ABM

Solving for Engagement: A Key to ABM Success
hushly-presentation-recap-preview
White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
Surviving-Barely-Res
Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Scaling-B2B-Demand-for-Authentic-Connections
White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
DGR-State-of-Intent-Data-Resource
Research/Analysis

Intent Data

2021 State of Intent Data
Inside_the_Marketing_Toolbox_Webinar_Res
Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
How_to_Crawl_Walk_and_Run_Webinar_Res
Webinar

Intent Data

Crawl, Walk, Run With Intent Data
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
Smart-Selling-Tools-Webinar-384×320-R1
Webinar

Sales Enablement

How-Build-Beneficial-Partnerships_Resource-Tile_v1
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
Forrester-Research-Briefs-2022-Planning_Resource
Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
How_to_Crawl_Walk_and_Run_Res
White Paper/E-Book

Intent Data

How to Crawl, Walk and Run with Intent Data
Buying-Teams-Chart-Video_Resource-icon
Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
beyond_words
Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
ESG_Presentation-Recap_What-is-Great-Content_Resource-Tile-300×250-R2.jpg
White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
strategicabm_8-Reasons-Why-ABM-Is-Not-Just-Good-B2B-Marketing
Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
Content is King_Res
Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
SearchBusinessAnalytics_8-Big-Data-Use-Cases-for-Businesses-and-Industry-Examples
Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
Mountain-SearchITChannel-Top-Projects-2021-Resource-Card
Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Webinar

Intent Data

B2B Intent Data that Works in Real Life
Herding-Cats-Webinar-Resource-Icon-Logos-Play
Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
MarTechOrg_Using-personalization-to-create-marketing-moments
Knowledge Sharing

Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments
Conversion Pixel