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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Webinars/Events

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Video

Like Tetris™ for B2B: How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

Martech salestech intersect

Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Webinars/Events

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Video

Turning Funnels into Megaphones

ABM

Intent Data

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White Paper/E-Book

Think Beyond Campaigns and Build an Always-On Strategy

APAC

Demand Generation

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White Paper/E-Book

How to Maximize Content Creation to Drive Prospect Engagement

APAC

Content Creation

Intent data for sales

Blog Post

Making Sense of Intent Data for Sales and Marketing Pros

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

ABM

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Webinars/Events

Accelerating Strategic Account Revenue with Intent Data

Intent Data

Sales

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White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

Inside Sales: It’s Time to Bury Your Cold Contact List

Sales

Sales Enablement

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White Paper/E-Book

Light at the End of the Funnel

Sales

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Webinars/Events

Pipeline Acceleration at the Marketing + Sales Development Intersection

Sales and Marketing Alignment

Martech-Salestech-Intersect-Summit_Resource-Tile

Case Study

Growing as a Challenger Brand in a Hot Security Market

Intent Data

conversation engine

Blog Post

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Content Creation

EMEA

Flip-the-Switch-on-Virtual-Events-eBook

White Paper/E-Book

Flip the Switch on Virtual Events

Content Creation

Demand Generation

EMEA content marketing strategies

Blog Post

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Content Creation

EMEA

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Webinars/Events

Empowering Sales Through Intent Data

Intent Data

Marketing

Sales

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White Paper/E-Book

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers

ABM

AI vs. purchase intent

Blog Post

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Intent Data

EMEA content marketing

Blog Post

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Content Creation

EMEA

Rules-of-Engagement-Res-Button

Video

Maximizing Content Creation to Drive Prospect Engagement

APAC

Content Creation

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

A 3-Step Guide to Creating Authentic B2B Webinar Content

Content Creation

Demand Generation

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White Paper/E-Book

Align Sales and Marketing With Better Lead Scoring

Demand Generation

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White Paper/E-Book

Measurement, KPIs & the Role of Awareness

Demand Generation

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White Paper/E-Book

Achieve Internal Alignment with a Marketing Activity Taxonomy

Demand Generation

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White Paper/E-Book

Co-Presenting Webinars

Content Creation

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White Paper/E-Book

What Is Great Content for Buyers and Why’s It So Hard?

Content Creation

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White Paper/E-Book

Build a Demand Gen Engine for Buying Committees

ABM

Demand Generation

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White Paper/E-Book

Organizational Alignment: Accelerating Your Sales Pipeline

Demand Generation

Sales and Marketing Alignment

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White Paper/E-Book

7 Essential Metrics for Account-Based Marketing

ABM

Demand Generation

Authentic-Connections

White Paper/E-Book

Three Steps to Authentic Connections in B2B ebook

Content Creation

Pre-Webinar-Checklist

White Paper/E-Book

Pre-Webinar Checklist

Content Creation

Real Purchase Intent Data

Blog Post

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Intent Data

enterprise technology spending

Blog Post

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

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Infographic

Guarantee the Success of Your Display Campaigns

Advertising

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Webinars/Events

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

ABM

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning

ABM

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Webinars/Events

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Webinars/Events

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space

Advertising

Content Creation

Demand Generation

EMEA

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White Paper/E-Book

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

ABM

Demand Generation

EMEA

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Webinars/Events

Capitalizing on ABM Engagement: Measure Right, then Optimize

ABM

Demand Generation

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White Paper/E-Book

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales

ABM

Demand Generation

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Blog Post

The Art and Power of Marketing With and Through Partners

Partner Marketing

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Presentation

Because Your MQLs Just Won’t Cut It

ABM

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White Paper/E-Book

A Short End-to-End Guide to ABM Engagement

ABM

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White Paper/E-Book

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine

Demand Generation

Intent Data

demand generation strategies

Blog Post

Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Content Creation

Demand Generation

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Blog Post

APAC Perspectives on Regional Content Development

ABM

Content Creation

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Webinars/Events

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

ABM

Content Creation

Demand Generation

Marketing

Sales and Marketing Alignment

DGR-Webinar-Resource-Play

Webinars/Events

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts

Demand Generation

Intent Data

Marketing

Sales

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Infographic

ABM High-Value Offers: Bridging the Engagement Gap for Sales

ABM

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