Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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using Priority Engine DataStax
Case Study

Intent Data

How DataStax Generated $1M in Pipeline using Priority Engine
creating content
Blog Post

Content

Creating Valuable Content with Limited Resources
Closing the Loop on Revenue in ABM-Ebook_Resource icon
White Paper/E-Book

ABM

Closing the Loop Between ABM and Better Business Outcomes
TTGT_Email-Alerts-Overview-Resource-Image (1)
Product Sheet

Intent Data

Close Deals Faster with Priority Engine Email Alerts
SD-Buyer-Signals-Res
Research/Analysis

Intent Data

Leverage the “Buyer Signals Framework” for B2B Marketing Success
SiriusDecisions-Research-Brief-Content-Strategy-and-Operations-Resource
Research/Analysis

Content

Rev Up Your Content Engine for Success
Smart-Selling-Webinar-February252021-Resource-GEODE
Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
personalized content
Blog Post

Content

4 Steps to Creating More Personalized Content for Technology Buyers
QTS Video_Resource icon_v3
Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
Intent Data-Unlocking Revenue Growth-Res
White Paper/E-Book

Intent Data

Intent Data: Unlocking Revenue Growth
GettyImages-1136585482
Blog Post

Content

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome
real buyer activity
Blog Post

Intent Data

Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021
using priority engine Rezilion
Case Study

Intent Data

How Rezilion Converts More Marketing Qualified Leads with Priority Engine
Quest-for-Stronger-Engagement-2-16-21-Webinar-Resource-LOGO+WEBINAR
Webinar

Sales and Marketing Alignment

Creating Meaningful Marketing and Sales Interactions
using priority engine QTS
Case Study

Intent Data

How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine
intent data signals
Blog Post

Intent Data

Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em
3Ps_Resource_icon
White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
Citrix-Patrick Howsare-SDR Video Series_Resource icon
Case Study

Sales

Citrix Expands into Greenfield Territories with TechTarget Priority Engine
Forrester-SiriusDecisions-Research-Brief_Planning-Assumptions-2021_Resource-icon-noLogo-640×533
Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
Covid-19s-Effect-on-Marketing-Ebook
White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
Priority-Engine_SDR-Video-Series_Why-Inside-Sales-Reps-Love-Priority-Engine_Resource-icon_v2.jpg
Video

Sales

Why Inside Sales Reps Love Priority Engine
Smart-Selling-Aligning-Marketing-and-Sales-WEBINAR-Resource (1)
Webinar

Sales and Marketing Alignment

Driving Short-Term Quota Attainment by Aligning Sales to Marketing
TOPO-Presentation Recap_Intent Use Cases_Resource-Icon
Presentation

Intent Data

How Intent Data is Improving Results Across Sales and Marketing
AdobeStock_117420444
Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
Closing the Loop on Revenue in ABM-Webinar_Resource icon
Webinar

ABM

Closing the Loop on ABM Revenue in 2021
bidstream data
Blog Post

Intent Data

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent
TOPO-Virtual Summit-Webinar_Resource-Library-Webinar_v3
Webinar

Intent Data

Intent Data Improves Results for All Go-to-Markets
3 Cs of Intent-Res
White Paper/E-Book

Intent Data

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
GettyImages-94174522
Blog Post

Virtual Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
Digital-Skills-Series_resource-icon_v1.jpg
Video

Demand Generation

Digital Marketing Skills Acceleration Series
PE-Prospect-Level-Resource-Icons-384×320
Product Sheet

Intent Data

Understanding Prospect-Level Research Activity
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
MarketOne-Research-Res-2-logo.jpg
Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
3-Data-Driven-Ways-to-Connect-Better-Resource
Webinar

Virtual Business Strategies

3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
AdobeStock_332459689
Blog Post

Sales

When Buying Patterns are Disrupted, Ramp Up Social Selling
Priority-Engine-Get-More-Video_resource-icon_v2.png
Video

Intent Data

Win More with Priority Engine Prospect-Level Intent
Priority-Engine-Personalization-Video_resource-icon2.png
Video

Intent Data

Priority Engine Prospect-Level Intent Makes Real Personalization Possible
Level-up-your-Sales-Game-with-Priority-Engine-Prospect-Level-Intent_Resource-Tile
Video

Intent Data

Level up your Sales Game with Priority Engine Prospect-Level Intent
DemandGenReport-Survey-Resource
White Paper/E-Book

Intent Data

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
EDB_CourtneyBrown_Resource
Case Study

Intent Data

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts
TTGT_Activity-Matters_Res-2
Infographic

Intent Data

Activity Matters: Take Action on More Demand for Your Solutions
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
social-media-with-webinars
White Paper/E-Book

Content

Guide to Using Social Media with Webinars
MarTech-2-E-Book-Resource
White Paper/E-Book

Intent Data

Use Intent Data to Adapt Account Strategies in a Shifting Market
BuyerInsights-Webinar-Resource
Webinar

ABM

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
real purchase intent data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
Harness-the-Power-of-Search-with-Real-Purchase-Intent_resource icon_v3
Video

Intent Data

Harness the Power of Search with Real Intent Data
intent data considerations
Blog Post

Intent Data

6 Considerations When Evaluating an Intent Data Source
global demand generation
Blog Post

Demand Generation

Building a Better Global Demand Generation Strategy
using priority engine Rich Contacts
Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
Planning and Executing a Successful Global Demand Strategy_resource icon
Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
HowtoUsePI_resources
White Paper/E-Book

ABM

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM
COVID-Tech-Buying-Webinar-Resource
Webinar

Virtual Business Strategies

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
purchase intent data in APAC
Blog Post

Intent Data

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market
Todays-Market_Resource-Library-Webinar_v3
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
lansa-frankel-resource
Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
APAC-Post-pandemic-Tech-Event-2020_Resource_Icon
Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
Hand reaching for plum on branch
White Paper/E-Book

ABM

How to Use Purchase Intent to Refocus ABM Priorities
the_power_of_rich_content
White Paper/E-Book

Content

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content
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