Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
Forrester_Your-Buyer-Is-A-Group-Not-A-Person.-What-Are-You-Doing-About-It.png
Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
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Infographic

Sales

4 Ways to Help Your SDRs Using Intent Data
What-You-Can’t-See-Will-Hurt-You–Leveraging-Digital-Insights-To-Drive-Sales-Resource
Knowledge Sharing

Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
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Knowledge Sharing

Sales

Force Management: How to Get Higher in Your Prospect’s Organization
partner ,marketing program
Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
buyer expectations
Blog Post

Sales

Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
Business2Community_How-to-Use-Intent-Data-to-Fuel-Your-Content-Strategy.jpg
Knowledge Sharing

Intent Data

Business 2 Community: How to Use Intent Data to Fuel Your Content Strategy
Story Arc
Blog Post

Content

The Story Arc: A Marketer’s Roadmap to Greater Impact
Meldium_5-Expert-B2B-Cold-Calling-Tips.jpg
Knowledge Sharing

Sales

Meldium: 5 Expert B2B Cold Calling Tips to Help You Set More Appointments
PMV_Partner-GTM-Dev_Webinar-Resource-icon_v2
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success
Gartner_How-to-Benchmark-Success-for-Third-Party-Intent-Data.jpg
Knowledge Sharing

Intent Data

Gartner: How to Benchmark Success for Third-Party Intent Data
partner marketing impact
Blog Post

Partner Marketing

3 Ways to Build Partner Marketing Impact
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Case Study

Intent Data

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers
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Knowledge Sharing

Intent Data

Forrester: Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
SalesTech-Series_Is-a-Cookie-less-Future-Good-for-B2B-Sales-1.jpg
Knowledge Sharing

Advertising

SalesTech Series: Is a Cookie-less Future Good for B2B Sales?
Tenbound_Webinar-Resource-icon_v1
Webinar

Sales

The Frightening Realities of Your SDR Program … and What to Do About Them
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Webinar

Market Intelligence

Customer-centric Growth in a Shapeshifting Cybersecurity Market
GettyImages-1283656749
Blog Post

Intent Data

Get the Most Out of Purchase Intent Data from the Start
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Case Study

Intent Data

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine
content_everlasting
Blog Post

Content

Content Everlasting: Making the Most of Your Best Content
PMV-ESG_Webinar-Resource-icon_v1
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact
SiriusDecisions-Research-Briefs-Resource-RB2
Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
Buyer-Insight-Series_Webinar-Resource-icon_v3
Webinar

Intent Data

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
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Webinar

Market Intelligence

Market Insights: 2021 DevOps Pulse Survey Results
SiriusDecisions-Research-Briefs-Resource-RB4
Research/Analysis

Sales

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?
CommCreative_resources
Case Study

Intent Data

High-growth Security Startup Increases MQLs 253%
meaningful content
Blog Post

Content

How to Create Meaningful Content Every Time: The Who, What, What
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Webinar

Market Intelligence

Market Insights for Systems Management Marketers in 2022
SiriusDecisions-Research-Briefs-Resource-RB3
Research/Analysis

Intent Data

The Insights-Driven Targeting Spectrum
partner marketing
Blog Post

Partner Marketing

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts
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Webinar

Market Intelligence

Market Insights: The Evolving Role of Strategic IT Leaders
turbocharge go-to-markets
Blog Post

Intent Data

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets
SiriusDecisions-Research-Briefs-Resource-RB5
Research/Analysis

Sales

Unlock Opportunities with SFA Buying Group Objects
Turn-Your-Website-Visitors-into-Opportunities-resource
Video

Intent Data

Turn Your Website Visitors into Opportunities
SiriusDecisions-Research-Briefs-Resource-RB1
Research/Analysis

Demand Generation

The B2B Buyer Persona Framework
tech_sales_pandemic
Blog Post

Sales

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future
getting_next_level_ABM_intent_data
Blog Post

Intent Data

Getting to Next-Level ABM with Intent Data
Tackling_Difficult_Topics
Blog Post

Content

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer
Practical-Ways-to-Turbocharge-Marketing-Res (1)
Webinar

Intent Data

Practical Ways to Turbocharge Marketing and Sales with Intent Data
2021-BrightTALK-benchmarks
White Paper/E-Book

Market Intelligence

2021 BrightTALK Benchmarks Report: Patterns in the Data
Brand_Advertising_Res
White Paper/E-Book

Advertising

Tap into the Power of Brand Advertising
Achieving_Channel_Growth_Res
White Paper/E-Book

Channel

Achieving Channel Growth by Recruiting Influential MSPs
BrightTALK-Webinar-Resource-Logos-Button
Webinar

Intent Data

Identifying and Influencing Technology Buying Groups
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 2: Nine Critical Insights for Partner Marketing in 2021
behavioral targeting
Blog Post

Intent Data

Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
Understanding_Intent-Res
White Paper/E-Book

Intent Data

Unlock the Power of Intent Data
Digital_Demand_Generation_Res
White Paper/E-Book

Demand Generation

Leverage Intelligent Content Syndication for Digital Demand Success
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Webinar

Market Intelligence

Market Insights: The State of Data Science in 2021
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Webinar

Market Intelligence

Market Insights: The State of Customer Experience in 2021
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Video

Intent Data

TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
Partner_Visionaries_3.jpg
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 1: A New Era for Alliances
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