Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 1: A New Era for Alliances
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White Paper/E-Book

Sales and Marketing Alignment

Creating Meaningful Engagement to Grow Revenue
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Webinar

Market Intelligence

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021
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White Paper/E-Book

Sales and Marketing Alignment

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
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Product Sheet

Demand Generation

The Right Contacts, Clean and Complete
audience-centric data
Blog Post

Intent Data

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
positive interactions
Blog Post

Sales

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences
Accelerating-Strategic-Accounts-Ebook-Resource
White Paper/E-Book

Intent Data

Accelerate Strategic Account Revenue Using the Right Intent Data
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Webinar

Market Intelligence

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021
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White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
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Webinar

ABM

Growing ABM Revenue Using High-Value Engagement
content preferences
Blog Post

Content

TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer
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Blog Post

Advertising

How to Thrive in a Cookieless World
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White Paper/E-Book

Demand Generation

A Better Way to Leverage BANT: Considerations When Looking for High-Quality Leads
using Priority Engine DataStax
Case Study

Intent Data

How DataStax Generated $1M in Pipeline using Priority Engine
creating content
Blog Post

Content

Creating Valuable Content with Limited Resources
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White Paper/E-Book

ABM

Closing the Loop Between ABM and Better Business Outcomes
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Product Sheet

Intent Data

Close Deals Faster with Priority Engine Email Alerts
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Research/Analysis

Intent Data

Leverage the “Buyer Signals Framework” for B2B Marketing Success
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Research/Analysis

Content

Rev Up Your Content Engine for Success
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Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
personalized content
Blog Post

Content

4 Steps to Creating More Personalized Content for Technology Buyers
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Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
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White Paper/E-Book

Intent Data

Intent Data: Unlocking Revenue Growth
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Blog Post

Content

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome
real buyer activity
Blog Post

Intent Data

Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021
using priority engine Rezilion
Case Study

Intent Data

How Rezilion Converts More Marketing Qualified Leads with Priority Engine
Quest-for-Stronger-Engagement-2-16-21-Webinar-Resource-LOGO+WEBINAR
Webinar

Sales and Marketing Alignment

Creating Meaningful Marketing and Sales Interactions
using priority engine QTS
Case Study

Intent Data

How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine
intent data signals
Blog Post

Intent Data

Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em
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White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
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Case Study

Sales

Citrix Expands into Greenfield Territories with TechTarget Priority Engine
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Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
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White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
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Video

Sales

Why Inside Sales Reps Love Priority Engine
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Webinar

Sales and Marketing Alignment

Driving Short-Term Quota Attainment by Aligning Sales to Marketing
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Presentation

Intent Data

How Intent Data is Improving Results Across Sales and Marketing
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Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
Closing the Loop on Revenue in ABM-Webinar_Resource icon
Webinar

ABM

Closing the Loop on ABM Revenue in 2021
bidstream data
Blog Post

Intent Data

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent
TOPO-Virtual Summit-Webinar_Resource-Library-Webinar_v3
Webinar

Intent Data

Intent Data Improves Results for All Go-to-Markets
3 Cs of Intent-Res
White Paper/E-Book

Intent Data

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
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Blog Post

Virtual Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
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Video

Demand Generation

Digital Marketing Skills Acceleration Series
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Product Sheet

Intent Data

Understanding Prospect-Level Research Activity
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
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Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
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Webinar

Virtual Business Strategies

3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
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Blog Post

Sales

When Buying Patterns are Disrupted, Ramp Up Social Selling
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Video

Intent Data

Win More with Priority Engine Prospect-Level Intent
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Video

Intent Data

Priority Engine Prospect-Level Intent Makes Real Personalization Possible
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Video

Intent Data

Level up your Sales Game with Priority Engine Prospect-Level Intent
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White Paper/E-Book

Intent Data

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
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Case Study

Intent Data

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts
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Infographic

Intent Data

Activity Matters: Take Action on More Demand for Your Solutions
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
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White Paper/E-Book

Content

Guide to Using Social Media with Webinars
MarTech-2-E-Book-Resource
White Paper/E-Book

Intent Data

Use Intent Data to Adapt Account Strategies in a Shifting Market
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Webinar

ABM

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
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