Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

GettyImages-94174522
Blog Post

Virtual Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
Digital-Skills-Series_resource-icon_v1.jpg
Video

Demand Generation

Digital Marketing Skills Acceleration Series
PE-Prospect-Level-Resource-Icons-384×320
Product Sheet

Intent Data

Understanding Prospect-Level Research Activity
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
MarketOne-Research-Res-2-logo.jpg
Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
3-Data-Driven-Ways-to-Connect-Better-Resource
Webinar

Virtual Business Strategies

3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
AdobeStock_332459689
Blog Post

Sales

When Buying Patterns are Disrupted, Ramp Up Social Selling
Priority-Engine-Get-More-Video_resource-icon_v2.png
Video

Intent Data

Win More with Priority Engine Prospect-Level Intent
Priority-Engine-Personalization-Video_resource-icon2.png
Video

Intent Data

Priority Engine Prospect-Level Intent Makes Real Personalization Possible
Level-up-your-Sales-Game-with-Priority-Engine-Prospect-Level-Intent_Resource-Tile
Video

Intent Data

Level up your Sales Game with Priority Engine Prospect-Level Intent
DemandGenReport-Survey-Resource
White Paper/E-Book

Intent Data

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
EDB_CourtneyBrown_Resource
Case Study

Intent Data

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts
TTGT_Activity-Matters_Res-2
Infographic

Intent Data

Activity Matters: Take Action on More Demand for Your Solutions
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
social-media-with-webinars
White Paper/E-Book

Content

Guide to Using Social Media with Webinars
MarTech-2-E-Book-Resource
White Paper/E-Book

Intent Data

Use Intent Data to Adapt Account Strategies in a Shifting Market
BuyerInsights-Webinar-Resource
Webinar

ABM

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
real purchase intent data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
Harness-the-Power-of-Search-with-Real-Purchase-Intent_resource icon_v3
Video

Intent Data

Harness the Power of Search with Real Intent Data
intent data considerations
Blog Post

Intent Data

6 Considerations When Evaluating an Intent Data Source
global demand generation
Blog Post

Demand Generation

Building a Better Global Demand Generation Strategy
using priority engine Rich Contacts
Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
Planning and Executing a Successful Global Demand Strategy_resource icon
Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
HowtoUsePI_resources
White Paper/E-Book

ABM

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM
COVID-Tech-Buying-Webinar-Resource
Webinar

Virtual Business Strategies

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
purchase intent data in APAC
Blog Post

Intent Data

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market
Todays-Market_Resource-Library-Webinar_v3
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
lansa-frankel-resource
Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
APAC-Post-pandemic-Tech-Event-2020_Resource_Icon
Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
Hand reaching for plum on branch
White Paper/E-Book

ABM

How to Use Purchase Intent to Refocus ABM Priorities
the_power_of_rich_content
White Paper/E-Book

Content

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content
meet-the-it-visionary
White Paper/E-Book

Demand Generation

Meet the IT Visionary
The-Science-of-Cross-Selling-and-Upselling_Resource_Icon
Research/Analysis

Sales

Optimize Existing Accounts with Cross-Sell and Upsell
EMEA-June-2020-Roundtable-Talk_Resource_Icon_v4
Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
2020-BrightTALK-Benchmarks-Report
White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
TTGT_Brand Takeover-Advertising_Resource-Icon
Product Sheet

Advertising

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
demandgen-INFG3_resource.png
Infographic

Demand Generation

Speed to Success with Activity-Based Lead Scoring & Better KPIs
WhiteHat-Blog
Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
Falling_Lead_Conversion_Resource
Research/Analysis

Demand Generation

Are Your Falling Lead Conversion Rates a Good Thing?
High-Quality-Leads-Resource-384×320
Product Sheet

Intent Data

High-Quality Leads Overview
QSO-resource-icon-01
Product Sheet

Intent Data

Confirmed Projects Overview
RK-Market-Insights-Part-2-resource-icon
Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
TTGT_ServiceNow Case Study_Resource_Icon
Case Study

Intent Data

How ServiceNow Leverages Intent Data to Make Marketing Work Better
Demand Gen Infographic-2_resource icon
Infographic

Demand Generation

Successful Modern Demand Gen Engine: Customize Content for the Buying Team
How to Use Email Marketing to Nurture Third-Party Leads_Resource_Icon
Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
Moving From Leads to Buying Groups_Resource_Icon
Research/Analysis

Sales and Marketing Alignment

Transform Your Demand Process with Demand Unit Waterfall™
3 Big Ideas for Capturing More Demand-Res
White Paper/E-Book

Demand Generation

3 Big Ideas for Capturing More Demand from Your Market
Adapt-Cybersecurity-Marketing-Strategies-Dara
Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
How-B2B-Tech-Leaders-Are-Using-Priority-Engine-to-Succeed-in-Current-Circumstances
Video

Virtual Business Strategies

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances
digital advertising
Blog Post

Advertising

Why I’m Staying the Course on our Digital Advertising Program
ABM_Scoring_WP_Resource_Icon
White Paper/E-Book

ABM

An Introduction to ABM Scoring: Creating a model that works for you
Demand Gen Infographic-1a_resource icon
Infographic

Demand Generation

Successful Modern Demand Gen Engine: Building a Strong ICP
Nokia-Resourses.png
Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
boomi-Resourses.png
Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
Digital Realty
Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
Citrix_Updated_Resource_Icon-play-button.jpg
Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
GettyImages-1217210410
Blog Post

Sales

5 Tips for Selling Technology in Uncertain Times
Conversion Pixel