Using Data to Get B2B Sellers Back on Track

We know that today’s B2B buyers are deeply independent and digitally driven in their purchase journey. Yet many sellers have struggled to pivot their tactics to address changes in how buyers are doing business.

There is more that organizations can and should be doing to support their sellers to get them back on track – and it all starts with better data and insights. In this infographic, we’ll explore highlights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling the most and how data can help them overcome challenges in engaging and converting buyers.

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