semantic network (knowledge graph)

A semantic network is a knowledge structure that depicts how concepts are related to one another and illustrates how they interconnect. Semantic networks use artificial intelligence (AI) programming to mine data, connect concepts and call attention to relationships. In business, this capability can make customer service more effective by providing better product search functionality. It can also help marketing and sales departments be more accurate when targeting new prospects. 

While semantic networks are largely working in the background of business processes and not directly affecting workers' daily lives, they can enhance a variety of industries, including sales, marketing, retail and healthcare.

New technologies like Microsoft Office Graph use semantic networking to bring related concepts together in the workplace. It can, for example, use a worker's email to gather relevant documents for a meeting, connect the worker with employees who have helpful knowledge and even gather third-party data.

This was last updated in December 2016

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