Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
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Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
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Research/Analysis

Content

The Future Of B2B Content​
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Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
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Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
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Research/Analysis

Intent Data

2022 State of Intent/Signal Data
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Research/Analysis

Intent Data

An Introduction to B2B Intent Data
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
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White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
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Research/Analysis

Intent Data

2021 State of Intent Data
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Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
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Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
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Research/Analysis

Sales

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?
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Research/Analysis

Intent Data

The Insights-Driven Targeting Spectrum
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Research/Analysis

Sales

Unlock Opportunities with SFA Buying Group Objects
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Research/Analysis

Demand Generation

The B2B Buyer Persona Framework
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Research/Analysis

Intent Data

Leverage the “Buyer Signals Framework” for B2B Marketing Success
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Research/Analysis

Content

Rev Up Your Content Engine for Success
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Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
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Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
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White Paper/E-Book

Intent Data

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
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Research/Analysis

Sales

Optimize Existing Accounts with Cross-Sell and Upsell
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Research/Analysis

Demand Generation

Are Your Falling Lead Conversion Rates a Good Thing?
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Research/Analysis

Sales and Marketing Alignment

Transform Your Demand Process with Demand Unit Waterfall™
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Research/Analysis

Sales Enablement

Identifying and Overcoming Buying Group Blindness
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Research/Analysis

Intent Data

TechTarget Named a Leader in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018
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Research/Analysis

Intent Data

The SiriusDecisions Intent Data Framework
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Research/Analysis

ABM

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing
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Research/Analysis

Content

Be a Publisher, By a Publisher: Building a Content Architecture That Closes
2015 Media Consumption Report
Research/Analysis

Market Intelligence

2015 Media Consumption Report: How IT Buying Teams Navigate Through the Research and Purchasing Process
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