Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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activity matters
Article

Intent Data

Once You’ve Defined Your Ideal Customer, It’s Buyer Activity That Matters Most
How to Social Sell
Blog Post

Sales Enablement

Social Selling: How to Get Prospects to “Like” You
TTGT_Driving-Real-Value_Resource-Icon
White Paper/E-Book

Advertising

Driving Real Value with Intent Driven Digital Advertising
DellTech-resources-2
Case Study

Intent Data

Intent: The New Currency of Relevance for Marketing and Sales
Tibco-Resourses.png
Case Study

Intent Data

How to Integrate Intent Data to Achieve “Hybrid” Results
successful priority engine usage
Blog Post

Intent Data

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
inbound marketing
Blog Post

Intent Data

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
TOPO-resources-2
Presentation

Intent Data

Why More High-Performance Companies Are Depending on Intent Data
TTGT_ABM_Readiness_WP_Resource-Icon
White Paper/E-Book

ABM

How Ready Are You for Account-Based Marketing?
successful approaches to using intent data
Blog Post

Intent Data

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users
Druva-Resources
Case Study

Intent Data

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva
TTGT_Fuze Case Study Video_Resource_Icon
Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
AppNeta-Resources
Case Study

Intent Data

How AppNeta Drives Growth with Priority Engine
Brand Solutions2_resources icon
Product Sheet

Advertising

Intent-driven advertising: Proven to boost consideration
Critical Success Factors for ABM
Infographic

ABM

Critical Success Factors for ABM: Thinking Differently About Data and Reporting
Yellowfin-Resources
Case Study

Intent Data

Yellowfin Triples Engagement with Priority Engine
Rapid7-Resources
Case Study

Intent Data

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine
DellEMC-Resources
Case Study

Intent Data

Priority Engine Provides Net New Accounts for Dell EMC
Veeam-resources
Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
TTGT_Evolving People and Process_Heinz-Infographic-2_Resource image-01
Infographic

ABM

Critical Success Factors for ABM: Evolving People and Processes
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
inside sales performance
Blog Post

Intent Data

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance
TOPO-Button-resources-2
Webinar

Intent Data

Intent Data: Use Cases of High Performance Companies
Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration
Article

ABM

Improve ABM performance by moving beyond your basic persona frameworks
TTGT_Commitment and Dedication_Heinz-Infographic-1_Resource image
Infographic

ABM

Critical Success Factors for ABM: Commitment and Dedication
B2B event marketing ROI
Blog Post

Intent Data

4 Steps to Increasing Event ROI with Intent Data
Holding_You_Back_Resource_Icon
White Paper/E-Book

Demand Generation

Why Bad Demand Gen Is Holding You Back
effective nurturing
Blog Post

Demand Generation

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights
Masergy-resources
Case Study

Intent Data

How Masergy Energizes Inside Sales with Intent Data
content drives real purchase intent
Blog Post

Intent Data

Award-Winning Content Delivers Better Purchase Intent
Heinz-Webinar-E-book_WP_Resource Icon
White Paper/E-Book

ABM

Six Principles of Successful Account-Based Marketing
2019-BrightTALK-benchmarks
White Paper/E-Book

Demand Generation

2019 BrightTALK Benchmarks Report
Tibco-resources-2
Case Study

Intent Data

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence
TTGT_ABM_Select and Engage_WP_Resource Icon
White Paper/E-Book

ABM

Selecting and Engaging Relevant Accounts for ABM ROI
email intent
Blog Post

Intent Data

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA
fuze-resources
Case Study

ABM

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale
TTGT_SiriusDecisions Research Brief_Resource_Icon
Research/Analysis

Sales Enablement

Identifying and Overcoming Buying Group Blindness
Heinz-ABM-Research-Resource-Library-Webinar-r1
Webinar

ABM

What ABM Success Really Looks Like
TTGT_Event Marketing with Intent Data_Resource_Icon
White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
Smart-Selling-Tools-EBook
Presentation

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time & Increase ISR Productivity with Better Data
Diamanti-resources
Case Study

Intent Data

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data
Marketo Nation
Blog Post

Demand Generation

Why I Go to Marketo Nation Every Year
SF_Unsplash
Blog Post

Intent Data

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine
AdobeStock_113251541
Article

Demand Generation

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing
TTGT_New-Dawn-for-Inside-Sales-Ebook-Resource-Icon
White Paper/E-Book

ABM

A New Dawn for Inside Sales: How Behavioral Data Drives ISR Success
TTGT_People Buy-Not Personas_Priority Engine_Resource-Icon
Product Sheet

Intent Data

People Buy, Not Personas: Priority Engine Connects You to Real Opt-in Buyers with Purchase Intent
Inbound_Converter_Preview
Infographic

Intent Data

Convert More Web Visits to Leads with Priority Engine Inbound Converter
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Video

Content

Questions with Content Marketing Expert Andrew Davis
Why Real Intent Data Is the Uber for B2B Marketing
Blog Post

Intent Data

How Real Intent Data Provides a True “Lyft” for B2B Marketers
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
GettyImages-867556750 Womens Day (2)
Blog Post

Marketing

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech
Side View Of Unhappy Businessman
Article

Sales Enablement

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game
TTGT_ABM_Success_Is_Driven_by_People_Resource_Icon-384×320
White Paper/E-Book

ABM

ABM Success Is Driven by People
Nasuni-Masergy-Inside-Sales
Presentation

Sales Enablement

Data-Driven Best Practices from Inside Sales Leaders
Insider-Insights-Resource_Icon
White Paper/E-Book

Sales and Marketing Alignment

How Inside Sales Wins with “Insider Insights”
Contact Sales
Contact Sales
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