Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Video

Intent Data

Harness the Power of Search with Real Intent Data
intent data considerations
Blog Post

Intent Data

6 Considerations When Evaluating an Intent Data Source
global demand generation
Blog Post

Demand Generation

Building a Better Global Demand Generation Strategy
using priority engine Rich Contacts
Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
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Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
HowtoUsePI_resources
White Paper/E-Book

ABM

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM
COVID-Tech-Buying-Webinar-Resource
Webinar

Virtual Business Strategies

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
purchase intent data in APAC
Blog Post

Intent Data

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
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Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
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Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
Hand reaching for plum on branch
White Paper/E-Book

ABM

How to Use Purchase Intent to Refocus ABM Priorities
the_power_of_rich_content
White Paper/E-Book

Content

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content
meet-the-it-visionary
White Paper/E-Book

Demand Generation

Meet the IT Visionary
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Research/Analysis

Sales

Optimize Existing Accounts with Cross-Sell and Upsell
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
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White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
TTGT_Brand Takeover-Advertising_Resource-Icon
Product Sheet

Advertising

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
demandgen-INFG3_resource.png
Infographic

Demand Generation

Speed to Success with Activity-Based Lead Scoring & Better KPIs
WhiteHat-Blog
Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
Falling_Lead_Conversion_Resource
Research/Analysis

Demand Generation

Are Your Falling Lead Conversion Rates a Good Thing?
High-Quality-Leads-Resource-384×320
Product Sheet

Intent Data

High-Quality Leads Overview
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Product Sheet

Intent Data

Confirmed Projects Overview
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Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
TTGT_ServiceNow Case Study_Resource_Icon
Case Study

Intent Data

How ServiceNow Leverages Intent Data to Make Marketing Work Better
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Infographic

Demand Generation

Successful Modern Demand Gen Engine: Customize Content for the Buying Team
How to Use Email Marketing to Nurture Third-Party Leads_Resource_Icon
Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
Moving From Leads to Buying Groups_Resource_Icon
Research/Analysis

Sales and Marketing Alignment

Transform Your Demand Process with Demand Unit Waterfall™
3 Big Ideas for Capturing More Demand-Res
White Paper/E-Book

Demand Generation

3 Big Ideas for Capturing More Demand from Your Market
Adapt-Cybersecurity-Marketing-Strategies-Dara
Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
How-B2B-Tech-Leaders-Are-Using-Priority-Engine-to-Succeed-in-Current-Circumstances
Video

Virtual Business Strategies

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances
digital advertising
Blog Post

Advertising

Why I’m Staying the Course on our Digital Advertising Program
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White Paper/E-Book

ABM

An Introduction to ABM Scoring: Creating a model that works for you
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Infographic

Demand Generation

Successful Modern Demand Gen Engine: Building a Strong ICP
Nokia-Resourses.png
Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
boomi-Resourses.png
Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
Digital Realty
Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
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Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
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Blog Post

Sales

5 Tips for Selling Technology in Uncertain Times
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Blog Post

Intent Data

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
TTGT_MSP Targeting_Res
Product Sheet

ABM

Uncover the Most Active Prospects at Managed Service Providers
TTGT_Virtual-Events-Solution-Brief_Res
Product Sheet

Demand Generation

Virtual Event Success–from Recruitment to Follow-Up
TTGT_Operatix Case Study_Resource_Icon-v2
Case Study

Sales

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
late stage buyers
Blog Post

Content

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time
Rebecca-Kitchens-March-2020-Priority-Engine-Roundtable-Talk_Resource_Icon_v7
Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
TTGT_Power Your Pipeline with Purchase Intent_Resource_Icon
White Paper/E-Book

Intent Data

Power Your Pipeline with Purchase Intent
Unitrends-blog-Resourses
Blog Post

Demand Generation

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand
Zoom-full-preview
Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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Blog Post

Content

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
TTGT_Data Verification-PriorityEngine_Resource-Icon
Product Sheet

Intent Data

Gold Standard Prospect Data: TechTarget’s Verification and Cleansing Process
Unitrends-Resourses.png
Case Study

Intent Data

Unitrends Accelerates Sales and Boosts Demand with TechTarget
128-Tech-resources
Blog Post

Intent Data

How 128 Technology Increased Lead Generation by 20x with Priority Engine
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Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
TTGT_10_Partnering to Accelerate Results_Res
White Paper/E-Book

Demand Generation

Accelerate Results with Valuable Partnerships
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Video

Intent Data

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech
Involta-resources
Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
Contact Sales
Contact Sales
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