Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Infographic

Demand Generation

Successful Modern Demand Gen Engine: Building a Strong ICP
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Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
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Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
Digital Realty
Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
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Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
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Blog Post

Sales

5 Tips for Selling Technology in Uncertain Times
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Blog Post

Intent Data

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
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Product Sheet

ABM

Uncover the Most Active Prospects at Managed Service Providers
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Product Sheet

Demand Generation

Virtual Event Success–from Recruitment to Follow-Up
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Case Study

Sales

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
late stage buyers
Blog Post

Content

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time
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Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
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White Paper/E-Book

Intent Data

Power Your Pipeline with Purchase Intent
Unitrends-blog-Resourses
Blog Post

Demand Generation

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand
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Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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Blog Post

Content

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
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Product Sheet

Intent Data

Gold Standard Prospect Data: TechTarget’s Verification and Cleansing Process
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Case Study

Intent Data

Unitrends Accelerates Sales and Boosts Demand with TechTarget
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Blog Post

Intent Data

How 128 Technology Increased Lead Generation by 20x with Priority Engine
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Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
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White Paper/E-Book

Demand Generation

Accelerate Results with Valuable Partnerships
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Video

Intent Data

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech
Involta-resources
Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
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Blog Post

Advertising

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Blog Post

Intent Data

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts
using priority engine PortSys
Blog Post

Intent Data

How PortSys Uses TechTarget to Generate More Demand and Boost Sales
PortSys-Resourses
Case Study

Intent Data

Advance Sales Through TechTarget’s Intent Data
AppNeta-Blog-resources
Blog Post

Intent Data

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine
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White Paper/E-Book

ABM

ABM Will Fail Without Organizational Alignment
using priority engine
Blog Post

Intent Data

Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019
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Video

Intent Data

Activity Matters: A Catalyst for Sales & Marketing Success
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Video

Intent Data

Activity Matters: Active Buying Teams, Real Prospects
content marketing trends
Blog Post

Blog Topics

Four Content Marketing Trends to Plan for in 2020
priority engine user group roundtable
Blog Post

Intent Data

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine
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Infographic

Intent Data

Activity Matters: Why Cold Prospecting Costs You 50% of Your Deals
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Infographic

ABM

Critical Success Factors for ABM: New Uses of Core Marketing Channels
activity matters
Article

Intent Data

Once You’ve Defined Your Ideal Customer, It’s Buyer Activity That Matters Most
How to Social Sell
Blog Post

Sales Enablement

Social Selling: How to Get Prospects to “Like” You
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White Paper/E-Book

Advertising

Driving Real Value with Intent Driven Digital Advertising
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Case Study

Intent Data

Intent: The New Currency of Relevance for Marketing and Sales
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Case Study

Intent Data

How to Integrate Intent Data to Achieve “Hybrid” Results
successful priority engine usage
Blog Post

Intent Data

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
inbound marketing
Blog Post

Intent Data

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
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Presentation

Intent Data

Why More High-Performance Companies Are Depending on Intent Data
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White Paper/E-Book

ABM

How Ready Are You for Account-Based Marketing?
successful approaches to using intent data
Blog Post

Intent Data

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users
Druva-Resources
Case Study

Intent Data

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva
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Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
AppNeta-Resources
Case Study

Intent Data

How AppNeta Drives Growth with Priority Engine
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Product Sheet

Advertising

Intent-driven advertising: Proven to boost consideration
Critical Success Factors for ABM
Infographic

ABM

Critical Success Factors for ABM: Thinking Differently About Data and Reporting
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Case Study

Intent Data

Yellowfin Triples Engagement with Priority Engine
Rapid7-Resources
Case Study

Intent Data

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine
DellEMC-Resources
Case Study

Intent Data

Priority Engine Provides Net New Accounts for Dell EMC
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Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
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Infographic

ABM

Critical Success Factors for ABM: Evolving People and Processes
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
inside sales performance
Blog Post

Intent Data

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance
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Webinar

Intent Data

Intent Data: Use Cases of High Performance Companies
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