Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

How to Improve ISR Appointment Rates by Up to 19x WP_resource icon
White Paper/E-Book

Sales Enablement

How ISRs Improved Sales Appointment Rates by 19X
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Webinar

Sales Enablement

Data-Driven Best Practices from ISR/BDR Leaders
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Video

Intent Data

Better Content Drives Better Purchase Intent
muti-tiered ABM
Article

ABM

Planning for Performance Breakthroughs in 2019: Can’t-Fail Ingredients for Tastier ABM
contentmarketing_contentselling
Blog Post

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler
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Infographic

Sales Enablement

Watch, Listen, Learn: Winning in the age of the informed buyer
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Video

Demand Generation

TechTarget Lead Generation: Quality Leads That Turn into Deals
BANT
Blog Post

Demand Generation

Why BANT Fails for Modern Enterprise Technology Demand Generation
account-based approaches
Article

ABM

Thanks To Better Data, Two Easy Approaches To Account-Based Marketing
attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
Close-up of fishhook
Blog Post

Demand Generation

Beware of the “False Economy” of Low-Cost Leads
TTGT_What Are Low-Cost Leads Really Costing You_WP_Resource_Icon
White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
sales adoption of purchase intent data
Blog Post

Intent Data

Best Practices to Help Sales Be More Productive Using Data
showcasing the value of intent
Blog Post

Intent Data

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group
amazon b2b intent
Article

Intent Data

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
marketing returns
Blog Post

Intent Data

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent
Druva-resources-2
Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
bad leads
Article

Demand Generation

3 Reasons Why Your Leads Are Bad & How to Evolve the Way You Deliver for Sales
real intent data
Blog Post

Intent Data

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
predictive intent
Article

Intent Data

To Derive Value from Predictive Analytics, Intent Data Is a Must
Mitel-resources
Case Study

Intent Data

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions
Priority Engine User Group Austin
Blog Post

Intent Data

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group
WhiteHat-Security_Using-Advance-Account-Insights-for-Effective-ABM_resource-icon
Case Study

ABM

WhiteHat Security: Using Advanced Account Insights for Effective ABM
Mitel-resources-3
Case Study

Intent Data

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA
PE_woman_Aug2018
Blog Post

Intent Data

5 Ways to Get More Value from Your Purchase Intent Tool
needle in a haystack
Article

Demand Generation

6 Steps for Achieving Breakthrough Demand Gen
Cisco-resources
Case Study

Intent Data

Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget
FocusTech-resources
Case Study

Intent Data

Focus Technology Uses Intent Data to Accelerate Growth
Priority Engine User Group Boston
Blog Post

Intent Data

Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group
observed intent
Blog Post

Intent Data

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent
b2b digital advertising
Blog Post

Advertising

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising
ABM struggles
Article

ABM

Struggling with ABM? 7 Practical Ways to Create Value Now
influence senior IT leaders
Blog Post

Intent Data

The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage
funnel
Article

Intent Data

Don’t Miss Out on Business You Deserve – 6 Blind Spots & Funnel Leaks That Kill Your Ability to Compete
GDPR
Blog Post

Intent Data

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize
ABM lead scoring
Article

ABM

6 Ways ABM Turns Classical Lead Scoring on its Head
intent data
Blog Post

Intent Data

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
1st_and_3rd_Party_considerations-WP-01
White Paper/E-Book

Intent Data

1st and 3rd Party Data Considerations to Maximize Demand Gen ROI
TTGT_ABM_Practical Approaches for ABM Success_Video 1_Crowley_Resource Icon
Video

ABM

Practical Approaches to High-ROI ABM: Introduction
TTGT_ABM_Overcoming Marketer Challenges to High ROI ABM_Video 2_Crowley_Resource Icon
Video

ABM

Practical Approaches to High-ROI ABM: Overcoming Marketer Challenges
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Video

ABM

Practical Approaches to High-ROI ABM: Overcoming BDR Challenges
TTGT_Brand_Investment_Infographic_Resource_Icon_01
Infographic

Advertising

Why You Need a Digital Advertising Investment
TTGT_ABM_Infographic_Resource_Icon
Infographic

ABM

The ABM Journey
TTGT_QSOs_Converting_insider_intelligence_into_appointments_Resource_Icon
Video

Intent Data

Ensuring Inside Sales Success in the First 10 Seconds of a Call
supercharge
Article

Demand Generation

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen
data hygiene
Blog Post

Demand Generation

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All
TTGT_Brand_Why_Spend_on_Brand_Advertising_Resource_Icon
Video

Advertising

Why Spend on Digital Advertising: 3 Questions to Ask Yourself
TTGT_Brand_How_Digital_Branding_Drives_B2B_Demand_WP_Resource Icon
White Paper/E-Book

Advertising

How Digital Advertising Drives B2B Demand
HPE SimpliVity_case study icon
Case Study

Intent Data

TechTarget and HPE SimpliVity: Turning Better Market Visibility into Competitive Success
TTGT_Brand_Why B2B Marketers Neglect their Brand_Ebook_Resource Icon
White Paper/E-Book

Advertising

Why B2B Marketers Neglect Their Digital Advertising
TTGT_Brand_Why TechTarget Brand Advertising Works Better_Resource Icon
Video

Advertising

Why TechTarget Digital Advertising Works Better
real people help customers
Article

Intent Data

Help Your People Help Your Customers
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