Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Product Sheet

Intent Data

People Buy, Not Personas: Priority Engine Connects You to Real Opt-in Buyers with Purchase Intent
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Infographic

Intent Data

Convert More Web Visits to Leads with Priority Engine Inbound Converter
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Video

Content

Questions with Content Marketing Expert Andrew Davis
Why Real Intent Data Is the Uber for B2B Marketing
Blog Post

Intent Data

How Real Intent Data Provides a True “Lyft” for B2B Marketers
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
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Blog Post

Marketing

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech
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Article

Sales Enablement

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game
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White Paper/E-Book

ABM

ABM Success Is Driven by People
Nasuni-Masergy-Inside-Sales
Presentation

Sales Enablement

Data-Driven Best Practices from Inside Sales Leaders
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White Paper/E-Book

Sales and Marketing Alignment

How Inside Sales Wins with “Insider Insights”
light evolution
Article

Sales and Marketing Alignment

Evolution Revolution: 4 Ways Marketing Can Help Turbocharge Growing Sales Development Teams
breaking smart phone
Article

Intent Data

Behavioral Data: A Stake Through the Heart of Cold Calling
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Research/Analysis

Intent Data

TechTarget Named a Leader in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018
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Presentation

ABM

Beyond Predictive: What You Can’t See Is Hurting Your ROI
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Presentation

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays with Rich Purchase Intent
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Research/Analysis

Intent Data

The SiriusDecisions Intent Data Framework
SiriusDecisions Beyond Predictive Webinar_resources-icon
Research/Analysis

ABM

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing
SiriusDecisions-Money
Presentation

ABM

How ABM Thinking Can Transform Demand Generation Performance
NVMe
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
Hybrid Cloud
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
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White Paper/E-Book

Sales and Marketing Alignment

3 Steps to Personalized Selling
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White Paper/E-Book

Advertising

Why B2B Marketers Can’t Afford to Ignore Digital Advertising
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White Paper/E-Book

Demand Generation

Peer-to-Peer Insights for 2019 Marketing Plans
Forrester
Presentation

Intent Data

Is There a Silver Bullet for B2B Marketing Data?
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Article

ABM

Pow! Here’s Why You Should Get in to the ABM Game Now
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Blog Post

Intent Data

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
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Webinar

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent
email marketing
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
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Article

ABM

Using Intent for B2B Pipeline Acceleration: 5 Ways to Turn ABM into a “Cosmic” Slingshot for Sales
inside sales
Blog Post

Intent Data

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click
How to Improve ISR Appointment Rates by Up to 19x WP_resource icon
White Paper/E-Book

Sales Enablement

How ISRs Improved Sales Appointment Rates by 19X
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Webinar

Sales Enablement

Data-Driven Best Practices from ISR/BDR Leaders
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Video

Intent Data

Better Content Drives Better Purchase Intent
muti-tiered ABM
Article

ABM

Planning for Performance Breakthroughs in 2019: Can’t-Fail Ingredients for Tastier ABM
contentmarketing_contentselling
Blog Post

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler
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Infographic

Sales Enablement

Watch, Listen, Learn: Winning in the age of the informed buyer
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Video

Demand Generation

TechTarget Lead Generation: Quality Leads That Turn into Deals
BANT
Blog Post

Demand Generation

Why BANT Fails for Modern Enterprise Technology Demand Generation
account-based approaches
Article

ABM

Thanks To Better Data, Two Easy Approaches To Account-Based Marketing
attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
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Blog Post

Demand Generation

Beware of the “False Economy” of Low-Cost Leads
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White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
sales adoption of purchase intent data
Blog Post

Intent Data

Best Practices to Help Sales Be More Productive Using Data
showcasing the value of intent
Blog Post

Intent Data

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group
amazon b2b intent
Article

Intent Data

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
marketing returns
Blog Post

Intent Data

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent
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Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
bad leads
Article

Demand Generation

3 Reasons Why Your Leads Are Bad & How to Evolve the Way You Deliver for Sales
real intent data
Blog Post

Intent Data

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
predictive intent
Article

Intent Data

To Derive Value from Predictive Analytics, Intent Data Is a Must
Mitel-resources
Case Study

Intent Data

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions
Priority Engine User Group Austin
Blog Post

Intent Data

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group
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Case Study

ABM

WhiteHat Security: Using Advanced Account Insights for Effective ABM
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Contact Sales
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