Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Video

Intent Data

Insider Intelligence for Effective Sales Inroads
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Video

Advertising

B2B Targeted Digital Advertising: How to Improve Programmatic Effectiveness
integrate data
Article

Intent Data

Intent-Based Marketing and Integrating Around Better Data
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Blog Post

Demand Generation

Closing Your Available Demand Gap
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White Paper/E-Book

Intent Data

Chart a Course to Better ROI: A Guide to Real Purchase Intent
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White Paper/E-Book

Intent Data

Harnessing the Power of Search: A Guide to Capturing Buyer Intent
purchase intent-driven approach
Article

Intent Data

Using a Purchase Intent-Driven Approach to Maximize Marketing ROI
product management
Blog Post

Intent Data

The Impact of Real Buyer Insights on Product Management and Marketing Decisions
ABM team
Article

ABM

There Is No ‘I’ in Successful ABM
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Video

Intent Data

60 Seconds on the Rise of Intent Marketing
intent marketing ROI
Blog Post

Intent Data

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
HGInsights-BedrockData
Presentation

Demand Generation

How the Right Content and Delivery Strategies Double Demand Generation ROI
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Case Study

Intent Data

Commvault Uses Intent Data from TechTarget to Up Their Marketing Game
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Video

Intent Data

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight
business impact
Article

ABM

B2B Marketing Predictions and Recommendations for 2018
content marketing storytelling
Blog Post

Content

The Importance of Storytelling in B2B Content Marketing
GDPR directive
Article

Intent Data

GDPR Won’t Kill You – It’ll Make You Stronger
sales intent data
Blog Post

Intent Data

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
intent power
Article

Intent Data

Intent Is ROI’s Hottest Up-and-coming Power Source
actionable data
Blog Post

Intent Data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
sales qualification
Blog Post

Sales Enablement

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
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Product Sheet

Intent Data

Sample Confirmed Projects Report
managing martech
Blog Post

ABM

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes
insights and inroads
Article

Demand Generation

Better Insights Provide Real Inroads for Breakthrough ROI
GDPR
Blog Post

Demand Generation

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners
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Product Sheet

Advertising

How to Maximize Front-End and Back-End Performance in B2B Programmatic
Whitehat
Case Study

ABM

WhiteHat Security’s Path to Success Using Advanced Account Insights for Effective ABM
content creation
Blog Post

Content

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
ABM micromessaging
Blog Post

ABM

Microtargeting: Developing More Effective Marketing Campaigns
ABM yoga
Article

ABM

A Little Yoga Makes for A Lot Better ABM
Quality data
Blog Post

Intent Data

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA
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Video

Intent Data

Chart a Course to Better ROI with Real Purchase Intent
actionable purchase intent
Blog Post

Intent Data

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective
demand gen
Article

Advertising

Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding
Business people reviewing paperwork in meeting
Blog Post

Content

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans
active demand
White Paper/E-Book

Demand Generation

Capturing More Active Demand: A 4-Step Guide
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Case Study

Intent Data

TechTarget and Commvault: Better ROI from Data-driven Collaboration
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Case Study

Intent Data

TechTarget and Commvault: Engaging Our Audience with Actionable Insight
localized content
Blog Post

Content

Why Global Marketers Must Budget for Localized Content
predictive analytics
Article

Intent Data

Urge to Splurge on Predictive?
Commvault-resources
Case Study

Integrated Marketing

How Commvault Is Using Data-Driven Marketing to Drive ROI
funnel
Article

Demand Generation

Force-Feed Your Marketing Funnel Now
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Video

Intent Data

Use Purchase Intent Insight to Fuel Your Pipeline Faster
b2b purchase intent data
Blog Post

Intent Data

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo
data management GDPR
Blog Post

EMEA

What are the Business Implications of GDPR?
simplivity-featured
Case Study

Intent Data

TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success
demand unit
Article

Demand Generation

Diving into the New SiriusDecisions Demand Unit Waterfall
data protection GDPR
Blog Post

EMEA

What is GDPR and What do B2B Tech Marketers Need to Know about it?
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Video

Intent Data

Achieve Greater Efficiency & Effectiveness at Scale with Real Purchase Intent Insight
account-based marketing (ABM)
Article

ABM

Is ABM Really a Better Mousetrap?
Turbo logo
Case Study

Integrated Marketing

How Turbonomic is Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
Data deadweight
Blog Post

Intent Data

What is “Data Deadweight” and Why Should Marketers Care?
quality editorial content
Blog Post

Intent Data

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent
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Webinar

Intent Data

Beyond Predictive: What You Can’t See in Your Data is Hurting Your ROI
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