Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

purchase intent insights fishing
Blog Post

Intent Data

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters
SAS digital demand
Blog Post

Demand Generation

How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC
TTGT_QSO_How_to_Call_Prospects_Using_Purchase_Intelligence_Resource_Icon
Video

Sales

How to Call Prospects Using Purchase Intelligence
Logo
Case Study

Intent Data

TechTarget Helps Forcepoint Take a Strategic, Account-based Approach to Sales Opportunities
Logo
Case Study

Intent Data

Dimension Data: How Global Integrated Marketing is Driving Top Line Business Growth
Iron-resources
Case Study

Intent Data

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine™
24-7ai-resources
Case Study

Intent Data

[24]7.ai Harnesses Intent Data to Grow Its Database and Deepen Engagement through Priority Engine™
Distil-resources
Case Study

Integrated Marketing

Distil Networks Leverages Integrated TechTarget Solutions for Full-funnel Marketing
qualified sales opportunities
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 4
Cisco-resources-2
Case Study

Demand Generation

Driving More Revenue with Full-funnel Marketing
email nurturing
Blog Post

Demand Generation

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
Presentation

ABM

The Next Evolution of Account-Based Marketing
DellEMC-resources-3
Case Study

Integrated Marketing

Dell EMC Leverages Market Momentum with Effective Integrated Marketing That’s Always On
enhance lead scoring with purchase intent insight
Blog Post

Intent Data

Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production
lead providers
Blog Post

Demand Generation

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality
istock-498284945-xxl-2
White Paper/E-Book

Demand Generation

Demand Generation in the Age of Intent
All_Leads_Blog_imgae
Blog Post

Demand Generation

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard
branded content marketing
Blog Post

Content

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
native advertising strategy
Blog Post

Advertising

Why Native Advertising Should be an Important Part of Your Marketing Strategy
crude_data
Blog Post

Intent Data

The Rising Cost of Crude Data
leads on demand_case study icon
Case Study

Demand Generation

Leads onDemand Uses High-Quality Leads to Create Actionable Sales opportunities
German content marketing
Blog Post

EMEA

B2B Technology Marketing – Market Spotlight: DACH
purchase intent insights
Blog Post

Intent Data

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
A Practical Guide to B2B Purchase Intent
White Paper/E-Book

Intent Data

A Practical Guide to B2B Purchase Intent
Comparing B2B purchase Intent vendors
White Paper/E-Book

Intent Data

Comparing B2B Purchase Intent Vendors
Comparing-B2B-Resource-Preview
Video

Intent Data

Comparing B2B Purchase Intent Vendors
Brand search strategy visibility
Blog Post

Advertising

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?
istock_27007570_square
White Paper/E-Book

Intent Data

Why All Leads Are Not Created Equal
b2b purchase intent insight
Blog Post

Intent Data

3 Questions to Ask B2B Intent Data Providers
Distil-resources
Blog Post

Demand Generation

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing
Spoke USA_resources icon
Product Sheet

Advertising

Spoke Branding US Product Guide
Spoke Intl_resources icon
Product Sheet

Advertising

Spoke Branding International Product Guide
SOV_resources icon
Product Sheet

Advertising

Share of Voice Solutions Overview
Custom Sites_resources icon
Product Sheet

Advertising

Custom & Native Site Product Guide
Brand Engage_resources icon
Product Sheet

Advertising

Brand Engage™ Custom Display Product Guide
purchase insight featured
Blog Post

Sales Enablement

The Real Deal: The Power of Purchase Intent Insight – TAKE 3
common sense marketing
Blog Post

Sales and Marketing Alignment

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
intent insight
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 2
leaky demand generation funnel
Blog Post

Demand Generation

Is Your Demand Generation Funnel Limiting Your Sales Potential?
common sense marketing
Blog Post

Sales and Marketing Alignment

CSM: The Most Powerful Tool in Your Marketing Toolkit?
4 pillars of intent-based marketing
Blog Post

Sales Enablement

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
purchase intent insight
Blog Post

Demand Generation

The Real Deal: Proof of the Power of Purchase Intent Insight
integrated demand generation light bulb
Blog Post

Demand Generation

Demand Excellence: Insights on the New Reality of Integrated Demand Generation
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
programmatic advertising
Blog Post

Advertising

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
tech marketer talks silver peak
Blog Post

Advertising

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
techtarget-blog-placeholder-1
Blog Post

Advertising

Don’t Be Sold Media When You Should Be Shown
[24]7.ai_case-study-icon_black
Blog Post

Sales and Marketing Alignment

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement
techtarget-blog-placeholder-3
Blog Post

Content

An Alternative to SEM: Being Where Your Buyers Go After They Search
techtarget-blog-placeholder-4
Blog Post

Integrated Marketing

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
agile marketing
Blog Post

Intent Data

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Mind the Marketing Gaps
Blog Post

Sales Enablement

Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
marketing content to brazil
Blog Post

Content

How Technology Marketers Can Navigate the Opportunity in Brazil
China B2B technology marketing
Blog Post

Content

B2B Technology Marketing and Media – Market Spotlight: China
Conversion Pixel