Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Creating-More-ABM-Ops-Infographic_Resource
Infographic

ABM

Creating More ABM Opportunities Using Webinars
TTGT_MarTech-ABM-Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
Gartner_HVO-Ebook_Resource-icon
White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
ABM-that-Works_Webinar_Res-r1
Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
Don_t-Box-Yourself-In_Webinar-Resource-icon_1
Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
Key-To-ABM-Success_Webinar-Resource-icon_1
Webinar

ABM

Solving for Engagement: A Key to ABM Success
hushly-presentation-recap-preview
White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
Inside_the_Marketing_Toolbox_Webinar_Res
Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
Forrester-Research-Briefs-2022-Planning_Resource
Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
Buying-Teams-Chart-Video_Resource-icon
Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
strategicabm_8-Reasons-Why-ABM-Is-Not-Just-Good-B2B-Marketing
Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
Herding-Cats-Webinar-Resource-Icon-Logos-Play
Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
DGR-Intent-Data_Ebook-Resource-Tile
White Paper/E-Book

ABM

Integrating ABM with Intent Data
HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority
Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority
SiriusDecisions-Research-Briefs-Resource-RB2
Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
SiriusDecisions-Research-Briefs-Resource-RB4
Research/Analysis

Sales

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?
Turn-Your-Website-Visitors-into-Opportunities-resource
Video

Intent Data

Turn Your Website Visitors into Opportunities
getting_next_level_ABM_intent_data
Blog Post

Intent Data

Getting to Next-Level ABM with Intent Data
behavioral targeting
Blog Post

Intent Data

Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
Growing_ABM_Revenue_icon_Gartner_webinar
Webinar

ABM

Growing ABM Revenue Using High-Value Engagement
3rd party cookies
Blog Post

Advertising

How to Thrive in a Cookieless World
Closing the Loop on Revenue in ABM-Ebook_Resource icon
White Paper/E-Book

ABM

Closing the Loop Between ABM and Better Business Outcomes
Intent Data-Unlocking Revenue Growth-Res
White Paper/E-Book

Intent Data

Intent Data: Unlocking Revenue Growth
3Ps_Resource_icon
White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
Forrester-SiriusDecisions-Research-Brief_Planning-Assumptions-2021_Resource-icon-noLogo-640×533
Research/Analysis

ABM

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth
Closing the Loop on Revenue in ABM-Webinar_Resource icon
Webinar

ABM

Closing the Loop on ABM Revenue in 2021
BuyerInsights-Webinar-Resource
Webinar

ABM

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
HowtoUsePI_resources
White Paper/E-Book

ABM

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM
Hand reaching for plum on branch
White Paper/E-Book

ABM

How to Use Purchase Intent to Refocus ABM Priorities
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White Paper/E-Book

ABM

An Introduction to ABM Scoring: Creating a model that works for you
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
TTGT_MSP Targeting_Res
Product Sheet

ABM

Uncover the Most Active Prospects at Managed Service Providers
Zoom-full-preview
Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
TTGT_ABM_Without-True-Organizational-Alignment_WP_Resource-Icon
White Paper/E-Book

ABM

ABM Will Fail Without Organizational Alignment
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Video

Intent Data

Activity Matters: A Catalyst for Sales & Marketing Success
TTGT_Activity Matters-A1_Resource_Icon_v3
Video

Intent Data

Activity Matters: Active Buying Teams, Real Prospects
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Infographic

ABM

Critical Success Factors for ABM: New Uses of Core Marketing Channels
inbound marketing
Blog Post

Intent Data

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
TTGT_ABM_Readiness_WP_Resource-Icon
White Paper/E-Book

ABM

How Ready Are You for Account-Based Marketing?
TTGT_Fuze Case Study Video_Resource_Icon
Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
Critical Success Factors for ABM
Infographic

ABM

Critical Success Factors for ABM: Thinking Differently About Data and Reporting
Veeam-resources
Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
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Infographic

ABM

Critical Success Factors for ABM: Evolving People and Processes
Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration
Article

ABM

Improve ABM performance by moving beyond your basic persona frameworks
TTGT_Commitment and Dedication_Heinz-Infographic-1_Resource image
Infographic

ABM

Critical Success Factors for ABM: Commitment and Dedication
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