Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

marketing and sales alignment
Blog Post

Sales and Marketing Alignment

5 Ways Marketing and Sales Can Get Started on the Right Foot
Tech Marketer Talks HP APJ
Blog Post

Advertising

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ
sales and marketing alignmnent
Blog Post

Content

4 Mid-Year Reflections on Sales and Marketing
innovation-blog-icon-featured
Blog Post

Content

How a Culture of Innovation Pays Off
Internet of Things
Blog Post

Demand Generation

Trend Watch: Internet of Things (IoT)
Top 5 ROI Summit takeaways
Blog Post

Content

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
lead definition cost
Blog Post

Demand Generation

What’s Your Lead Definition Costing You?
The Lead Handover: Your Lynchpin for Marketing and Sales Success
White Paper/E-Book

Sales and Marketing Alignment

The Lead Handover: Your Lynchpin for Marketing and Sales Success
marketing productivity
Blog Post

Demand Generation

Why Marketing Productivity Matters Just as Much as Sales Productivity
tech marketer talks europa logo
Blog Post

Demand Generation

Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
RaleighSummit2015-960×400
Blog Post

Content

11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
rackspace-No1-managed-cloud-logo
Blog Post

Advertising

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
symantec logo
Blog Post

Advertising

Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec
clip art
Blog Post

Advertising

Teach Your Organization to “Just Say No” to Clipart
#ROISummit
Blog Post

Content

5 Takeaways from TechTarget’s Austin #ROISummit
successful account planning
Blog Post

Sales and Marketing Alignment

Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans
market your content to sales
Blog Post

Content

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams
ROI Summit Austin
Blog Post

Content

Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX
content amnesty program
Blog Post

Content

Content Amnesty: Coming Clean About Your Content – No Questions Asked
power of data
Blog Post

Content

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit
marketing mistake
Blog Post

Sales and Marketing Alignment

The Number One Mistake Marketers Will Make in 2015
compelling content - customers or stakeholders
Blog Post

Content

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?
2 Attributes
Blog Post

Advertising

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}
Tech Marketer Talks - RSA
Blog Post

Content

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA
marketing and salesalingment4
Blog Post

Demand Generation

Marketing and Sales Alignment for Grown-Ups
no sales opportunities
Blog Post

Content

How to Kill a Sales Opportunity in 3 Simple Steps
antique marketing funnel
Blog Post

Demand Generation

This is Not Your Grandfather’s Marketing Funnel [Video]
#ROISummit featured image
Blog Post

Content

Top Ten Reasons to Attend a TechTarget #ROISummit Near You
10 biggest technology mistakes to avoid - featured
Blog Post

Content

The 10 Biggest B2B Technology Marketing Mistakes to Avoid
sales and marketing communication - listen
Blog Post

Sales and Marketing Alignment

How to Talk so Sales Wants to Listen… and Learn
trash-phone-book
Blog Post

Sales and Marketing Alignment

It’s Time to Ditch the Phone Book Approach to Sales and Marketing
Guided by Content
Blog Post

Content

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
smarter sales and marketing succesful hacks
Blog Post

Content

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action
sales engagement handshake
Blog Post

Sales and Marketing Alignment

Redefining Marketing and Sales Engagement
Contact Sales
Contact Sales
Conversion Pixel